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Content Marketing Masterclass


Why should you attend

The Content Marketing Masterclass will show brand senior management and technical leads from B2C brands how to produce and curate content to drive online traffic, physical footfall and sales. 

The Masterclass will explore the nuances of paid, earned and owned media, and explain how to produce content in a variety of formats – including text, images, short- and long-form video – to engage consumers and achieve standout.   
At the free to attend, half-day event, delegates will hear from content marketing experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its own content marketing strategy journey.
Tue, 12th December 2017
New York
Free to attend


  1. Simon Kopec

    Director of Social & Content Strategy

    Loews Hotels

    Following his passion for innovative technologies and content marketing, Simon Kopec joined Loews Hotels & Co in the fall of 2016 as Director of Social Media & Content Strategy, where he oversees social media, online reputation and content for the company’s 24 hotels.

    Simon, a Colombian native, moved to Switzerland where he studied Hospitality Marketing at Les Roches International School of Hotel Management. In 2011, after graduating he migrated to New York City where he joined Starwood Hotels & Resorts. During Simon’s tenure at Starwood he held several roles within the Brand Management team for iconic hotels like the W Barcelona and coveted brands such as W and Le Meridien.

    His creative spirit compounded with his keen eye for detail have sparked events, collaborations and partnerships, bringing brands to life for consumers, guests, media, and thought leaders alike. Simon, currently resides in New York City, enjoys showcasing his love for art through The Sara Modiano Foundation for the Arts, of which he is a co-founder.


  1. 08:30 – 09:00

    Registration & Networking

  2. 09:00 – 10:00

    Expert presentations

  3. 10:00 – 12:15

    Roundtable discussions

  4. 12:15 – 12:30


  5. 12:30


Akash Malhotra

Ask the Expert

Akash Malhotra Co-Founder and COO Eventable

We asked

How can marketers utilize calendar platforms to drive timely action?

Read the response



TKP Conference Center

109 W 39th St

New York, NY 10018


Latest News

  1. 22:13 - 14th Nov 2017

    PepsiCo is registered for the Content Marketing Masterclass in New York on December 12th, 2017.

  2. 22:12 - 14th Nov 2017

    Ralph Lauren is registered for the Content Marketing Masterclass in New York on December 12th, 2017.

  3. 22:12 - 14th Nov 2017

    L'Oreal is registered for the Content Marketing Masterclass in New York on December 12th, 2017.


The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?

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