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Digital Marketing Masterclass


Why should you attend

The Digital Marketing Masterclass will show senior management and technical leads from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from mobile apps, search and ecommerce strategies to social media, CRM and affiliate marketing.

At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its digital journey.

Tue, 17th October 2017
Free to attend


  1. Ashley Whitney

    Director of Marketing

    Tiesta Tea

    Ashley Whitney is the Director of Marketing at Tiesta Tea company, a Chicago-based loose leaf tea company focused on creating wow-inspiring functional and flavorful tea blends. Ashley attended the University of Illinois Champaign-Urbana and graduated with a double degree in marketing and management.

    She has been with Tiesta Tea for three years and has had a hand in all aspects of marketing including social media, social initiatives, in-store marketing, and new product development. She has worked with large retailers such as Costco, Target and Safeway Albertson's.

    Outside of Tiesta Tea, Ashley is a volunteer tutor and she loves baking, boating, traveling, running and cheering on her favorite sports teams, especially the Illini and the Cubs.

    With over 50 loose leaf tea blends segmented by functionality, Tiesta Tea offers a unique way to energize, relax, slenderize, boost immunity and stay young naturally with tea. Today, Tiesta Tea is among the fastest growing tea companies in the US according to Nielsen data and can be found nationwide in over 6,500 specialty, natural and conventional grocery stores along with hundreds of cafes.


  1. 8:30 – 9:00

    Registration & Networking

  2. 9:00 – 10:00

    Expert presentations

  3. 10:00 – 11:00

    Roundtable discussions

  4. 11:00 – 11:30


  5. 11:30 – 12:15

    Roundtable discussions

  6. 12:15 – 12:30


  7. 12:30


Tim Bagwell

Ask the Expert

Tim Bagwell Vice President Xaxis Ad Labs

We asked

The Birth of Programmatic Creative

Read the response



University Center
525 South State Street,
Chicago, IL 60605


Latest News

  1. 21:02 - 20th Sep 2017

    McDonald's is registered to attend the Digital Marketing Masterclass in Chicago on October 17th, 2017.

  2. 21:01 - 20th Sep 2017

    Holiday Inn is registered to attend the Digital Marketing Masterclass in Chicago on October 17th, 2017.

  3. 20:22 - 6th Sep 2017

    Shire is registered to attend the Digital Marketing Masterclass in Chicago on October 17th, 2017.


The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?

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