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Digital Marketing Masterclass


Why should you attend

The Digital Marketing Masterclass in Dallas is a highly efficient, half-day conference designed to help you understand and implement the latest in digital.

This interactive event combines rapid-fire presentations with in-depth roundtable discussions and a keynote from a leading brand marketer.

With more than 60% of the agenda dedicated to roundtable discussions, you can ask the questions that matter to you.

Core topics range from influencer marketing, paid social, and AI to content marketing, data and analytics, and more.

Tickets to this Masterclass are free and available only to senior brand marketers.

Wed, 24th January 2018
Free to attend


  1. L. Michelle Smith

    Director of Public Relations


    L. Michelle Smith leads Citizenship & Sustainability public relations for the AT&T Global Marketing Organization. Her team gives voice to everything the company does in the realm of diversity and provides PR support for the It Can Wait campaign. She directs programs for nine diversity segments across multiple business units: women, veterans, LGBT, disability, 50+, Millennials and the three multicultural segments—African American, Hispanic and Asian.

    She is also responsible for launching AT&T Inclusion Marketing™. It is an integrated marketing effort to ensure that AT&T messages and marketing content reflect the “new mass market,” which research shows is mobile, digitally driven and multicultural.


  1. 08:30 – 09:00

    Registration & Networking

  2. 09:00 – 10:00

    Expert presentations

  3. 10:00 – 12:15

    Roundtable discussions

  4. 12:15 – 12:30


  5. 12:30


Ryan Phelan

Ask the Expert

Ryan Phelan Vice President, Marketing Insights Adestra

We asked

Using ‘next logical product’ triggers for increased email success

Read the response



The City Club Dallas
901 Main Street
6900 Bank of America Plaza
Dallas, Texas 75202


Latest News

  1. 20:43 - 12th Dec 2017

    FedEx is registered to attend the Digital Marketing Masterclass in Dallas on January 24th.

  2. 22:35 - 28th Nov 2017

    PepsiCo is registered to attend the Digital Marketing Masterclass in Dallas on January 24th.

  3. 22:35 - 28th Nov 2017

    Verizon is registered to attend the Digital Marketing Masterclass in Dallas on January 24th.


The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?