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Digital Marketing Masterclass


Why should you attend

The Digital Marketing Masterclass in Dallas is a highly efficient, half-day conference designed to help you understand and implement the latest in digital.

This interactive event combines rapid-fire presentations with in-depth roundtable discussions and a keynote from a leading brand marketer.

With more than 60% of the agenda dedicated to roundtable discussions, you can ask the questions that matter to you.

Core topics range from influencer marketing, paid social and AI to content marketing, data analytics and more.

Tickets to this Masterclass are free and available only to senior brand marketers.

Wed, 1st November 2017
Free to attend


  1. Kristi Gole

    Director of Loyalty Marketing

    Global Hotel Alliance

    Kristi Gole is a passionate marketing executive who extends the concept of loyalty across the entire customer experience. Since joining Global Hotel Alliance (GHA) in 2009, Kristi has played an integral role in the launch and growth of the DISCOVERY loyalty program, which is shared across 35 independent hotel brands such as Omni Hotels, and now has over 10 million members worldwide.

    Kristi and her team are responsible for the marketing strategy and implementation across channels - developing optimizations and new approaches to drive maximum results for email, web, mobile, social, and print.

    The DISCOVERY program has been recognized each year as a leader in the industry, receiving nearly 50 awards including Gold 2017 Travel Weekly Magellan Awards for both the loyalty program and the discoveryloyalty.com website; Gold 2016 Horizon Interactive Awards for the website, the DISCOVERY Loyalty App, and Email Newsletter; Gold 2016 Loyalty360 Award for Rewards Program, and more.

    Prior to joining GHA, Kristi held marketing, sales, and buying roles at Neiman Marcus. She holds a B.S. in Policy Analysis & Management from Cornell University, and an Executive MBA in Hospitality & Tourism from NEOMA Business School.


  1. 08:30 – 09:00

    Registration & Networking

  2. 09:00 – 10:00

    Expert presentations

  3. 10:00 – 11:00

    Roundtable discussions

  4. 11:00 – 11:30


  5. 11:30 – 12:15

    Roundtable discussions

  6. 12:15 – 12:30


  7. 12:30


Lindsey Holesh

Ask the Expert

Lindsey Holesh Director of Agency Sales SweetIQ

We asked

Local Marketing Drives Revenue. Get in the Driver’s Seat Now.

Read the response



Crowne Plaza Dallas Downtown
1015 Elm Street
Dallas, TX 75202 


Latest News

  1. 21:20 - 17th Oct 2017

    WorldVentures is registered to attend the Digital Marketing Masterclass in Dallas on Wednesday, November 1st, 2017.

  2. 21:31 - 4th Oct 2017

    PepsiCo is registered to attend the Digital Marketing Masterclass in Dallas on Wednesday, November 1st, 2017.

  3. 21:04 - 20th Sep 2017

    Zales is registered to attend the Digital Marketing Masterclass in Dallas on Wednesday, November 1st, 2017.


The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?