The Digital Marketing Masterclass will show senior management and technical leads from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from mobile apps, search and ecommerce strategies to social media, CRM and affiliate marketing.
At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its digital journey.
Director of Marketing
Amber Pizano has been the Director of Marketing at BSN SPORTS since April 2015. BSN SPORTS is the largest distributor of team sports apparel and equipment in the United States. She is a tenured marketing leader with a global B2B background in digital marketing and communications. Pizano has a strong belief in maintaining a balanced marketing mix, dynamic personalization, and automation to establish best in class customer engagement and measurable returns on investment. Prior to BSN SPORTS, Mrs. Pizano was the Worldwide Digital Marketing and Communications Senior Manager at Texas Instruments with responsibility for the TI University Program. She provided strategic direction and leadership in the University Department, implementing global integrated marketing campaigns and programs that increased demand in education markets for new and existing products.
Pizano began her career in the U.S. Navy as an “Engineman” turned Communications Manager for the Engineering Department. She served six years with three deployments in the Persian Gulf; two of which during the Global War on Terror. Pizano received a Bachelor of Arts (B.A.) from the University of North Texas. Pizano has served on a variety of non-profit boards and councils in marketing advisory capacity and currently serves as a Board Member of SMU’s Digital Accelerator Program that prepares working professionals with the latest digital strategies and tools, building their digital intelligence.
Crowne Plaza Dallas Downtown
1015 Elm Street
Dallas, TX 75202
Ambit Energy is registered to attend the Digital Marketing Masterclass in Dallas on March 8th, 2017.
Galderma is registered to attend the Digital Marketing Masterclass in Dallas on March 8th, 2017.
UPS is registered to attend the Digital Marketing Masterclass in Dallas on March 8th, 2017.
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.