The Digital Marketing Masterclass will show senior management and technical leads from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from mobile apps, search and ecommerce strategies to social media, CRM and affiliate marketing.
At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its digital journey.
Director, Digital MarketingMAG Retail Group
Kathleen Stockham is the Director of Digital Marketing for MAG Retail Group, parent company over some of the largest motorsport aftermarket brands in the world including J&P Cycles, Motorcycle Superstore and more. Kathleen has more than 22 years in dot com and all facets of digital marketing as a Senior Leader for industry-leading retailers such as Verizon Wireless, AOL, Office Depot and Best Buy. She is considered one of the original pioneers of SEO/SEM best practices for major retailers in the brand space and helped lead the way for retailer benchmarking in the early days of online shopping back in the 90’s (when it was cool to be at AOL). She is also an expert in digital forensics, analytics and digital footprint/social media analysis. When not wrapped up in spreadsheet formulas and statistics, Kathleen can easily be located at any number of All-Star Cheerleading competitions with her daughter who is a National and World Medalist or cheering on her gigantic high school football player as he blocks his way to tackling records in Texas high school football. Oh, and ask her anytime about the Ramblin’ Wreck from Georgia Tech as well.
Crowne Plaza Dallas Downtown
1015 Elm Street
Dallas, TX 75202
AT&T is registered to attend the Digital Marketing Masterclass in Dallas on Wednesday, November 1st, 2017.
Fossil Group is registered to attend the Digital Marketing Masterclass in Dallas on Wednesday, November 1st, 2017.
Neiman Marcus is registered to attend the Digital Marketing Masterclass in Dallas on Wednesday, November 1st, 2017.
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.