The Digital Marketing Masterclass will show senior management and technical leads from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from mobile apps, search and ecommerce strategies to social media, CRM and affiliate marketing.
At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its digital journey.
Senior Director, Email MarketingLive Nation Entertainment
Allister Carlos leads CRM strategy for Live Nation’s North America Concerts division. His passion is in leveraging a vast trove of customer data to find more effective ways to drive ticket sales at scale for thousands of concerts, as well as developing data driven campaigns to improve the fan experience and increase ancillary revenues at every show. Allister is a graduate of California State University, Fullerton and a proud daddy to two beautiful kids.
The Standard, Downtown LA
550 South Flower at 6th Street
Los Angeles CA 90071
Disney is registered to attend the Digital Marketing Masterclass in Los Angeles on February 2nd, 2017.
Yamaha is registered to attend the Digital Marketing Masterclass in Los Angeles on February 2nd, 2017.
Toyota is registered to attend the Digital Marketing Masterclass in Los Angeles on February 2nd, 2017.
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.