The Digital Marketing Masterclass will show senior management and technical leads from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from mobile apps, search and ecommerce strategies to social media, CRM and affiliate marketing.
At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its digital journey.
VP Digital, Marketing & E-CommerceICONIX Brands
Aleesha Smalls-Worthington has been a trailblazer in marketing and interactive for well over a decade. Her current position at Iconix Brand Group places her in the driver’s seat of the development of the digital and e-commerce strategies for 30 + brands. Her expertise in interactive marketing, social media, advertising, and promotions allows exploration of new media platforms with traditional sensibilities. Prior to Iconix, Aleesha held the position of Sr. Director of Interactive at Roc Nation, where she uncovered new digital territories for superstar acts including JAY Z, Rihanna, Willow Smith, Rita Ora, Santigold and more. She has demonstrated success building strong teams and managing award-winning projects. Proven ability to collaborate with stakeholders, vendors, while increasing revenue and profits. Driven by new challenges and the desire to excel in all endeavors.
Bryant Park Room
109 W 39th St
New York, NY 10018
Refinery29 is registered to attend the Digital Marketing Masterclass in New York on February 28th, 2017.
Citi is registered to attend the Digital Marketing Masterclass in New York on February 28th, 2017.
L'Oréal is registered to attend the Digital Marketing Masterclass in New York on February 28th, 2017.
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.