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Digital Marketing Masterclass

Attendees

Why should you attend

The Digital Marketing Masterclass in New York  is a highly efficient, half-day conference designed to help you understand and implement the latest in digital.

This interactive event combines rapid-fire presentations with in-depth roundtable discussions and a keynote from a leading brand marketer.

With more than 60% of the agenda dedicated to roundtable discussions, you can ask the questions that matter to you.

Core topics range from influencer marketing, paid social and AI to content marketing, data analytics and more.

Tickets to this Masterclass are free and available only to senior brand marketers.

Tue, 7th November 2017
08:30
New York
Free to attend
Register

Speakers

  1. Matthew Kobach

    Manager, Digital and Social Media

    New York Stock Exchange

    After I completed my Master's in communication at Indiana University, I focused my PhD studies on the prediction of social media behavior (also teaching classes on the topic).

    I also worked at a social media analytics company that used social media data to both predict box office revenue, and to determine the effectiveness of movie trailers. You can thank (or blame) the ubiquitous minions based on early Despicable Me social data analysis.

    Seeing an opportunity to help market local businesses, I soon co-founded a social media marketing firm. I eventually accepted a position at Intercontinental Exchange (the parent company of NYSE). This led to NYSE becoming an early adopter of social platforms, including Snapchat.

    I continue to tell the NYSE story through all social platforms, tailoring the messages so that they are most effective for the specific platform.

Agenda

  1. 08:30 – 09:00

    Registration & Networking

  2. 09:00 – 10:00

    Expert presentations

  3. 10:00 – 11:00

    Roundtable discussions

  4. 11:00 – 11:30

    Coffee

  5. 11:30 – 12:15

    Roundtable discussions

  6. 12:15 – 12:30

    Keynote

  7. 12:30

    Close

Damien Mahoney

Ask the Expert

Damien Mahoney CEO & Founder Stackla

We asked

How UGC is being used as a primary source of content marketing

Read the response

Venue

Address

TKP Conference Center

109 W 39th St

New York, NY 10018

Map

Latest News

  1. 21:30 - 10th Oct 2017

    W Hotels is registered to attend the Digital Marketing Masterclass in New York on Tuesday, November 11th, 2017.

  2. 21:30 - 10th Oct 2017

    PepsiCo is registered to attend the Digital Marketing Masterclass in New York on Tuesday, November 11th, 2017.

  3. 21:29 - 10th Oct 2017

    American Express is registered to attend the Digital Marketing Masterclass in New York on Tuesday, November 11th, 2017.

Roundtables

The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?

Alternative events

  1. Content Marketing Masterclass

  2. Paid Social and Influencer Marketing Masterclass

  3. Search Marketing Masterclass

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