The Digital Marketing Masterclass in New York is a highly efficient, half-day conference designed to help you understand and implement the latest in digital.
This interactive event combines rapid-fire presentations with in-depth roundtable discussions and a keynote from a leading brand marketer.
With more than 60% of the agenda dedicated to roundtable discussions, you can ask the questions that matter to you.
Core topics range from influencer marketing, paid social and AI to content marketing, data analytics and more.
Tickets to this Masterclass are free and available only to senior brand marketers.
Manager, Digital and Social Media
New York Stock Exchange
After I completed my Master's in communication at Indiana University, I focused my PhD studies on the prediction of social media behavior (also teaching classes on the topic).
I also worked at a social media analytics company that used social media data to both predict box office revenue, and to determine the effectiveness of movie trailers. You can thank (or blame) the ubiquitous minions based on early Despicable Me social data analysis.
Seeing an opportunity to help market local businesses, I soon co-founded a social media marketing firm. I eventually accepted a position at Intercontinental Exchange (the parent company of NYSE). This led to NYSE becoming an early adopter of social platforms, including Snapchat.
I continue to tell the NYSE story through all social platforms, tailoring the messages so that they are most effective for the specific platform.
TKP Conference Center
109 W 39th St
New York, NY 10018
W Hotels is registered to attend the Digital Marketing Masterclass in New York on Tuesday, November 11th, 2017.
PepsiCo is registered to attend the Digital Marketing Masterclass in New York on Tuesday, November 11th, 2017.
American Express is registered to attend the Digital Marketing Masterclass in New York on Tuesday, November 11th, 2017.
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.