The Digital Marketing Masterclass will show senior management and technical leads from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from mobile apps, search and ecommerce strategies to social media, CRM and affiliate marketing.
At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its digital journey.
Director of MarketingThe Clorox Company
Sacha Connor is the Director of Marketing & Studio Leader for Clorox’s Cleaning Essentials brand studio. In this role, she oversees the integrated marketing plans for the following brands: Pine-Sol, Liquid Plumr, Clorox Fraganzia, & Green Works. Recent marketing programs for Pine-Sol and Liquid Plumr were each selected as an Adweek Ad of the Day.
Sacha has been with The Clorox Company since 2004. Throughout her career at Clorox she has worked in a multitude of roles across many of Clorox’s brands. In 2009 she grew the Brita business to record results through the FilterForGood program, which was on the cutting edge of social media for Clorox, with the company’s first Facebook program and first Pandora partnership. She has also held roles in Sales and New Product Innovation.
Prior to Clorox, Sacha worked in advertising account management, first for Backe Communications in the Philadelphia suburbs, and then for Goodby, Silverstein & Partners in San Francisco. Sacha earned her degree in Marketing from Lehigh University.
Chemical Heritage Foundation
315 Chestnut Street
Philadelphia, PA 19106
Philadelphia Zoo is registered for the Digital Marketing Masterclass in Philadelphia on Thursday, November 2nd, 2017.
Sodexo is registered for the Digital Marketing Masterclass in Philadelphia on Thursday, November 2nd, 2017.
Comcast is registered for the Digital Marketing Masterclass in Philadelphia on Thursday, November 2nd, 2017.
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.