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Digital Marketing Masterclass


Why should you attend

The Digital Marketing Masterclass will show senior management and technical leads from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from mobile apps, search and ecommerce strategies to social media, CRM and affiliate marketing.

At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its digital journey.

Thu, 12th October 2017
Free to attend


  1. Suzanne Rigdon

    Sr. Manager, CRM & Interactive Marketing

    Mitsubishi Electric

    Suzanne is currently the Senior Manager of Interactive and CRM for Mitsubishi Electric. She has transformed the marketing strategy for the company from a traditional focus to a fully integrated marketing approach. Being a firm believer that business should drive technology and not the other way around, she keeps a firm grasp on the technology landscape to understand customers’ behaviors and achieve the defined measurable business goals of a project.

    Suzanne began her career in interactive media over twenty years ago and has created and managed hundreds of interactive projects that include websites for national brands in multiple languages and the marketing of several innovative mobile apps.

    Suzanne also led a team that mounted a camera on the Reuter’s billboard in Times Square connected to an SMS system. Callers could control the camera with their cellphones and capture their celebration of New Year’s Eve. Additionally, she was a partner in the creation of a vision-based gaming system that employed the user’s shadow as a controller and has built 3-D virtual worlds using Oculus Rift and Samsung VR. Her list of clients has included AT&T, Disney, Google, NBC, Red Bull and many science centers and children’s museums around the world.


  1. 08:30 – 09:00

    Registration & Networking

  2. 09:00 – 10:00

    Expert presentations

  3. 10:00 – 11:00

    Roundtable discussions

  4. 11:00 – 11:30


  5. 11:30 – 12:15

    Roundtable discussions

  6. 12:15 – 12:30


  7. 12:30


Bobby Isaacson

Ask the Expert

Bobby Isaacson Director of Brand Partnerships Social Chorus

We asked

What content types create the highest level of brand engagement and why?

Read the response



Rivers Club
301 Grant Street
One Oxford Centre Suite 411
Pittsburgh, PA 15219


Latest News

  1. 17:24 - 11th Sep 2017

    PNC Financial Services is registered for the Digital Marketing Masterclass in Pittsburgh on Thursday, October 12th, 2017.

  2. 17:20 - 11th Sep 2017

    UMPC is registered for the Digital Marketing Masterclass in Pittsburgh on Thursday, October 12th, 2017.

  3. 17:18 - 11th Sep 2017

    Highmark Health is registered for the Digital Marketing Masterclass in Pittsburgh on Thursday, October 12th, 2017.


The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?