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Digital Marketing Masterclass

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Why should you attend

The Digital Marketing Masterclass will show senior management and technical leads from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from mobile apps, search and ecommerce strategies to social media, CRM and affiliate marketing.

At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its digital journey.

Tue, 31st January 2017
San Francisco
Free to attend


  1. Caroline Sheu

    VP of Digital and Customer Marketing

    Gap Inc.

    Caroline is the VP of Digital and Customer Marketing at Gap Inc., responsible for $100M+ global digital and direct marketing programs for Gap's 5 brands (Gap, Banana Republic, Old Navy, Athleta, and Intermix), driving to both retail and online store sales. Caroline most recently held the role of CMO at Care.com. She previously led global marketing & ecommerce teams at Disney Interactive, Sony Network Entertainment, Electronic Arts, and Walmart.com. Caroline previously sat on the Advisory Board of iProspect, a leading search agency, and currently sits on the Advisory Boards of RocketLawyer and Univfy, both consumer internet start-ups. She has studied and worked in Asia and holds degrees from UCLA, UC Berkeley, and University of Chicago.


  1. 08:30 – 09:00

    Registration & Networking

  2. 09:00 – 10:00

    Expert presentations

  3. 10:00 – 11:00

    Roundtable discussions

  4. 11:00 – 11:30


  5. 11:30 – 12:15

    Roundtable discussions

  6. 12:15 – 12:30


  7. 12:30


Mark Faubion

Ask the Expert

Mark Faubion Digital Marketing Manager Advantix Marketing

We asked

What are the top 5 techniques for optimizing your paid search and paid social?

Read the response



Bently Reserve - Farallon Room
301 Battery St
San Francisco, CA 94111


Latest News

  1. 20:37 - 14th Nov 2016

    Old Navy is registered to attend the Digital Marketing Masterclass in San Francisco on January 31st, 2017.

  2. 20:32 - 14th Nov 2016

    Visa is registered to attend the Digital Marketing Masterclass in San Francisco on January 31st, 2017.

  3. 20:31 - 14th Nov 2016

    Sephora is registered to attend the Digital Marketing Masterclass in San Francisco on January 31st, 2017.


The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?

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