The Digital Marketing Masterclass will show senior management and technical leads from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from mobile apps, search and ecommerce strategies to social media, CRM and affiliate marketing.
At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its digital journey.
Senior Marketing ManagerT-Mobile
Lena Cohen is a marketing leader with 15 years of direct marketing experience across a variety of industries, including in house brands and digital agencies. Cohen is experienced in building revenue streams through customer centric direct marketing. Her ability to utilize data to drive successful integrated campaigns has enabled her to grow businesses at Amazon and Holland America Line, and for clients while at DDB and G2 Direct & Digital. She is currently a senior marketing manager at T-Mobile where she is leading consumer acquisition direct marketing efforts. Cohen holds a BA from Emory University.
Pike Place Market, Economy Building: Atrium Loft
1433 First Avenue
Seattle WA 98101
AT&T is registered to attend the Digital Marketing Masterclass in Seattle on February 1st, 2017.
REI is registered to attend the Digital Marketing Masterclass in Seattle on February 1st, 2017.
Getty Images is registered to attend the Digital Marketing Masterclass in Seattle on February 1st, 2017.
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.