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Digital Marketing Masterclass

Attendees

Why should you attend

The Digital Marketing Masterclass will show senior management and technical leads from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from mobile apps, search and ecommerce strategies to social media, CRM and affiliate marketing.

At the free to attend, half-day event, delegates will hear from digital experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its digital journey.

Wed, 1st February 2017
08:30
Seattle
Free to attend
Register

Speakers

  1. Lena Cohen

    Senior Marketing Manager

    T-Mobile

    Lena Cohen is a marketing leader with 15 years of direct marketing experience across a variety of industries, including in house brands and digital agencies. Cohen is experienced in building revenue streams through customer centric direct marketing. Her ability to utilize data to drive successful integrated campaigns has enabled her to grow businesses at Amazon and Holland America Line, and for clients while at DDB and G2 Direct & Digital. She is currently a senior marketing manager at T-Mobile where she is leading consumer acquisition direct marketing efforts. Cohen holds a BA from Emory University.

Agenda

  1. 08:30 – 09:00

    Registration & Networking

  2. 09:00 – 10:00

    Expert presentations

  3. 10:00 – 11:00

    Roundtable discussions

  4. 11:00 – 11:30

    Coffee

  5. 11:30 – 12:15

    Roundtable discussions

  6. 12:15 – 12:30

    Keynote

  7. 12:30

    Close

Leah Tsang

Ask the Expert

Leah Tsang Director of Solutions and Strategy SocialChorus

We asked

What can social media marketers and brand managers stand to gain from employee advocacy?

Read the response

Venue

Address

Pike Place Market, Economy Building: Atrium Loft
1433 First Avenue
Seattle WA 98101

Map

Latest News

  1. 20:19 - 13th Jan 2017

    AT&T is registered to attend the Digital Marketing Masterclass in Seattle on February 1st, 2017.

  2. 20:19 - 13th Jan 2017

    REI is registered to attend the Digital Marketing Masterclass in Seattle on February 1st, 2017.

  3. 20:21 - 13th Jan 2017

    Getty Images is registered to attend the Digital Marketing Masterclass in Seattle on February 1st, 2017.

Roundtables

The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?