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Digital Retail and FMCG Masterclass


Why should you attend

The Digital Retail & FMCG Masterclass will show senior management and technical leads how they can deploy the latest digital and social marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from mobile apps, search and multichannel ecommerce strategies to social media, CRM and affiliate marketing.

At the free to attend, half-day event, delegates will hear from digital and social experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading retailer will give a keynote about its digital and social journey.


Tue, 25th April 2017
Free to attend


  1. Lottie Unwin

    Head of Marketing


    Lottie joined PROPERCORN in October 2015, where she now leads their award-winning marketing team. Since coming on board, her challenge has been to manage the rapid expansion of PROPERCORN across the UK and Europe while holding onto the brand’s roots (at their founder’s kitchen table) and dynamic start-up culture. She is responsible for building plans to make PROPERCORN a household name, making them happen and activating in store. Lottie joined PROPERCORN with three years of Brand Management experience at Procter and Gamble, where she worked in fine fragrance. Specialising in luxury FMCG and working with brands such as Lacoste and Dolce & Gabbana, she has brought high standards for compliance and shelf activation to the team at PROPERCORN.


  1. 08:30 – 09:00

    Registration & Networking

  2. 09:00 – 10:00

    Expert presentations

  3. 10:00 – 11:00

    Roundtable discussions

  4. 11:00 – 11:30


  5. 11:30 – 12:15

    Roundtable discussions

  6. 12:15 – 12:30


  7. 12:30


Anna Switz

Ask the Expert

Anna Switz Director of Advertising Operations, US Admedo

We asked

Programmatic Unwrapped: How can Brands Contend with Other Big Brands During the Festive Season?

Read the response



Century Club
61-63 Shaftesbury Avenue


Latest News

  1. 10:09 - 29th Sep 2016

    All of our Masterclasses are CPD accredited- earn 3½ hours by attending our free events.

  2. 11:57 - 14th Sep 2016

    The next London Digital Retail & FMCG Masterclass is on 25th April 2017.


The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?

Alternative events

  1. Mobile Retail & FMCG Masterclass

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