The Digital Retail & FMCG Masterclass will show senior management and technical leads how they can deploy the latest digital and social marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from mobile apps, search and multichannel ecommerce strategies to social media, CRM and affiliate marketing.
At the free to attend, half-day event, delegates will hear from digital and social experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading retailer will give a keynote about its digital and social journey.
Head of MarketingPROPERCORN
Lottie joined PROPERCORN in October 2015, where she now leads their award-winning marketing team. Since coming on board, her challenge has been to manage the rapid expansion of PROPERCORN across the UK and Europe while holding onto the brand’s roots (at their founder’s kitchen table) and dynamic start-up culture. She is responsible for building plans to make PROPERCORN a household name, making them happen and activating in store. Lottie joined PROPERCORN with three years of Brand Management experience at Procter and Gamble, where she worked in fine fragrance. Specialising in luxury FMCG and working with brands such as Lacoste and Dolce & Gabbana, she has brought high standards for compliance and shelf activation to the team at PROPERCORN.
61-63 Shaftesbury Avenue
All of our Masterclasses are CPD accredited- earn 3½ hours by attending our free events.
The next London Digital Retail & FMCG Masterclass is on 25th April 2017.
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.