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Mobile Brand Masterclass

Attendees

Why should you attend

The Mobile Brand Masterclass will show senior management and technical leads from brands how they can deploy the latest mobile marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from transactional mobile apps and tablet strategies to mobile sites, mobile CRM and mobile advertising.

At the free to attend, half-day event, delegates will hear from mobile experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its mobile journey.

Tue, 19th May 2015
13:30
London
Free to attend
Register

Speakers

  1. Antony Robbins

    Director of Communications

    Museum of London

    He oversaw the You are Here PR campaign for the launch of the museum’s £21m Galleries of Modern London. This campaign included the development of ‘Streetmuseum’, the Museum of London’s first ever Smartphone app. This app has now been downloaded 350,000 times. It set the benchmark for the use of augmented reality by UK culture and heritage bodies. The Museum of London recently launched its fourth app – a graphic novel called Dickens’ Dark London. Previously, Robbins worked in international development. He spent two years at the UK government’s Department of International Development and six years at aid agency CARE International. This work took him across Latin America, Asia, the Balkans and sub-Saharan Africa. Robbins was born in London – the city he still calls home.

Agenda

  1. 13:30 – 14:00

    Opening & Welcome

  2. 14:00 – 15:00

    Expert presentations

  3. 15:00 – 16:00

    Roundtable surgeries

  4. 16:00 – 16:30

    Coffee

  5. 16:30 – 17:15

    Roundtable surgeries

  6. 17:15 – 17:30

    Keynote

  7. 17:30

    Close

Elaine Feeney

Ask the Expert

Elaine Feeney President & CEO Wayin

We asked

How can brands bring the social conversation to their own turf?

Read the response

Venue

Address

Century Club
61-63 Shaftesbury Avenue
London
W1D 6LG

Map

Latest News

  1. 13:40 - 19th Mar 2015

    HSBC have just signed up for the Mobile Brand Masterclass in London.

  2. 13:52 - 26th Nov 2014

    Registration is now open for the Mobile Brand Masterclass in London, 2015.

Roundtables

The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?

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