1. All
  2. Retail & FMCG |
  3. Finance |
  4. Travel |
  5. Fashion & Luxury |
  6. FTSE350 |
  7. Brand |
  8. Publishing |
  9. Entertainment |
  10. Agency

Mobile & App Marketing Masterclass


Why should you attend

The Mobile & App Marketing Masterclass will show senior management and technical leads how they can deploy the latest mobile marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from transactional mobile apps and tablet strategies to mobile sites, mobile CRM and mobile advertising.

At the free to attend, half-day event, delegates will hear from mobile experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its mobile journey.

Tue, 9th February 2016
New York
Free to attend


  1. Chris Briseno

    Creative Director of Digital Marketing


    Chris Briseno joined Bloomberg in 2011 and is Creative Director for Bloomberg Digital Marketing, leading the redesign of all of Bloomberg’s marketing and web products. He also works across multiple properties managed by Bloomberg Philanthropies including compactofmayors.org. Chris first started in web in 1995 as a founding partner of Sensenet Inc., one of the premier web design firms at the beginning of the internet era, where he was responsible for the original Proctor & Gamble, Crest, and Hugo Boss websites. Chris then joined Bates Advertising to help create their Interactive Group and work on campaigns for clients such as Johnson & Johnson, Nestlé, Moët et Chandon, and the U.S. Military among others. He has also co-founded and helped launch multiple startups such as YourDay.com, and Deltathree a leader in the development of VOIP technology.


  1. 13:30 – 14:00

    Registration & Networking

  2. 14:00 – 15:00

    Expert presentations

  3. 15:00 – 16:00

    Roundtable surgeries

  4. 16:00 – 16:30


  5. 16:30 – 17:15

    Roundtable surgeries

  6. 17:15 – 17:30


  7. 17:30


Douglas Lusted

Ask the Expert

Douglas Lusted CEO Linkett Shopper Marketing

We asked

What are the three pillars of omni-channel marketing for retailers?

Read the response




109 W 39th St. 

New York, NY 10018


Latest News

  1. 17:40 - 26th Jan 2016

    Barclays has registered for Mobile & App Marketing New York on Feb 9

  2. 17:39 - 26th Jan 2016

    Estee Lauder has registered for Mobile & App Marketing on Feb 9

  3. 20:50 - 18th Jan 2016

    Mastercard has registered for Mobile Brand NY on Feb 9


The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?

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