Programmatic is the mot du jour in the digital advertising space. The amount of inventory being bought via programmatic trading is rising rapidly, but the space is not without its challenges, with brand safety and ad fraud two of the most pressing.
At the same time, the technology is evolving from its Real-time Bidding roots towards Private Marketplaces where inventory is traded programmatically, but buyers can be more certain that they will get the audience they seek, all in brand-safe environments. We are also seeing a rush towards header bidding, delivering better returns for publishers and more certainty for advertisers who are prepared to bid higher to reach the right audience.
We’ll be exploring all these issues and more at our Programmatic Masterclass, via presentations from Programmatic experts, followed by in-depth round table discussions where you will have the opportunity to seek answers to your most pressing Programmatic questions. The half-day event is free to attend for bona fide brand delegates who meet our seniority criteria.
61-63 Shaftesbury Avenue
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.