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Paid Social and Influencer Marketing Masterclass


Why should you attend

The Paid Social and Influencer Marketing Masterclass will show senior management and technical leads from B2C brands how they can deploy the latest social marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes covered include mobile, social and mobile, social commerce, influence and conversational marketing.

At the free to attend, half-day event, delegates will hear from social experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its social journey.

Tue, 12th December 2017
New York
Free to attend


  1. Lu Chen

    Senior Director of Growth Marketing


    Lu is the Senior Director of Growth Marketing at THINX, a viral feminine product brand built on a social mission - to give women and girls around the world confidence. In her role, Lu leads digital & offline marketing, data analytics, customer experience and branding. Lu is a seasoned leader with a data-driven approach to marketing. Her professional experience includes 1-800-Flowers, PIMCO and Soros Fund. She is a graduate of Harvard Business School.


  1. 13:30 – 14:00

    Registration & Networking

  2. 14:00 – 15:00

    Expert presentations

  3. 15:00 – 16:00

    Roundtable discussions

  4. 16:00 – 16:30


  5. 16:30 – 17:15

    Roundtable discussions

  6. 17:15 – 17:30


  7. 17:30


Connor Mason

Ask the Expert

Connor Mason Marketing Technologist Punchkick Interactive

We asked

What are the 3 latest trends in developing an effective mobile UX strategy?

Read the response



TKP Conference Center

109 W 39th St

New York, NY 10018


Latest News

  1. 19:42 - 15th Sep 2017

    The Paid Social and Influencer Marketing Masterclass in NYC on December 12th is now open for registration.


The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

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