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Tim Bagwell Vice President Xaxis Ad Labs

The Birth of Programmatic Creative

Have you heard that ads are designing themselves now? No, I’m not kidding, and no, this is not the ill-advised plot of a direct to Blue-Ray® sci-fi flick, it’s a real thing.

We call it “Programmatic Creative,” and it is all the buzz among us Digital Marketers.  With a quick search of the topic, you can see headlines such as, “The Rise of Creative in a Programmatic World,” “2016: The Year of Programmatic Creative,” “The Era of Programmatic Creative,” and “Programmatic Creative Whips Flash Creative in Mixed Martial Arts Smack Down!”  Okay, I made that last one up, but there is a lot of hype surrounding the topic. The reason is simple.  Programmatic Creative promises marketers the opportunity to speak almost one-to-one with their audiences, which makes their advertising more efficient and effective.

So, how did we get here?

Read the full post here !