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Taryn Pike Brand Team Crimson Hexagon

How are brands taking to social media to build new relationships and develop currency?

As consumers continue to flock to social media platforms and technological advances make monitoring and engagement even more lucrative, brand are also becoming increasingly involved in social media.

Not only does social media provide them with a wealth of data to be collected, explored, and analyzed, it also provides a forum in which they can interact with customers. In fact, a multifaceted approach to social media analysis and engagement provides brands with a powerful resource for monitoring industry conversation, measuring campaign engagement, and developing future strategies.

Brands don’t only sit on the sidelines of social; they participate. They use many different tactics. Some brands are very vocal, posting frequently, and others post occasionally. Both approaches benefit from increased exposure as their followers grow, their Twitter handle or page name is circulated, and their posts appear on millions of users’ newsfeeds.

Brands and consumers also benefit from quick and easy communication via social media. When consumers are able to share their positive and negative critiques with the whole of social media, brands want to be in the conversation. Most importantly, brands are able to respond to criticism quickly, preventing the loss of the customer and the growth of negative and unwieldy social media conversation. 

With social media analytics, brands can also develop an informed social media strategy. For instance, they can look at unbranded conversation to identify how consumers talk about broad industries and products. 

This investigation can yield profitable results, because brands can shape their social media presence to fit consumer demands and steer clear of unpopular or even controversial topics. Taking industry information into account will make your social media strategy a success. 

Selecting the right keywords or search criteria for your digital campaign, offers rich rewards as you target potential consumers with greater accuracy than ever before.

Taryn Pike, Crimson Hexagon

In addition to learning about what consumers are saying about the industry, you can use social data to analyze the reception of your current advertising strategy. Brands combine volume and consumer sentiment data with an analysis of exactly what people are saying about the content of their advertising. 

Determining how consumers react to your new logo, product packaging, or digital advertising campaign can help you build on your successes or re-evaluate and pursue a more promising route. 

Brands also use social data to delve into the past to become better prepared for the future. Studying changes in volume, sentiment, followers, and engagement helps them measure brand health and reputation. As social media continues to grow, it is vital that your brand’s social media presence continues to expand. 

Brands also use social data to delve into the past to become better prepared for the future. Studying changes in volume, sentiment, followers, and engagement helps them measure brand health and reputation. As social media continues to grow, it is vital that your brand’s social media presence continues to expand.  

Analyzing other brands’ social media strategies will provide an invaluable view of the competitive landscape. Comparing consumers’ unsolicited responses to a wide variety of campaigns will help you identify the best and worst strategies to pursue in the future. You may also find key details that consumers love and you can incorporate into your next campaign. Taking consumers’ reactions to competitors’ strategies into account will provide a distinct advantage.

In addition to learning about how you should design your next campaign, you can also improve the placement of paid media with informed media planning. Delving into consumer conversations allows you to determine what people are saying in addition to what they are interested in. Selecting the right keywords or search criteria for your digital campaign, offers rich rewards as you target potential consumers with greater accuracy than ever before. 

Brands that engage in social media earn huge dividends. To start, they increase the effectiveness of their campaigns by creating content that matches the demands and interests of their audience.

They also target the right audience with media planning that is directed by consumer interests and gaining a competitive advantage by analyzing competitors’ content. Finally, successful brands engage with customers, which allows for efficient and effective troubleshooting and positive earned media that spreads across customers’ social media networks. 

With access to rapidly advancing technology, brands have taken to social media, improving their customer relations as well as the influence and accuracy of their campaigns.