How incremental innovation drives steady and strategic change
I talk a lot about how marketers have to change their email programs to succeed in today’s email universe. But I also know that time, resource and money challenges often prevent marketers from trying all the innovations they see, read and hear about.
Most of the marketers I’ve met are barely able to get their promotional emails out the door, let alone add a complete arsenal of email triggers, because every time they turn around, there’s somebody wanting to send yet another email.
Are they doomed to the same old marketing day after day? Absolutely not.
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