How Millennials are Transforming the Travel Industry
Humor me for a minute. If a tree falls in a forest and no one’s around to hear it, does it make a sound? I’d argue that this same logic can be applied to modern day travel. No matter how sacrosanct your personal week in paradise is, no travel experience is complete without a feed full of photographic evidence. Planning a trip to Tahiti? Show me a picture of your stilted bungalow or it never actually happened.
For brands, greater consumer access to channels and content are creating unique opportunities to reach, engage and drive bookings among a new generation of millennial travelers. Compared to those who came before, millennials have avidly adopted social communities, digital channels and mobile technologies. Gen Y is also the largest living generation in the U.S., and by 2017, they’ll carry the majority of the spending power.
Explore how millennials are reshaping the travel industry with this infographic.
Note: Viewing the infographic will direct you to the Curalate blog.