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Melanie Hiernard Account Manager (Exchange) Rakuten Marketing

How to Nail Your Social Media Strategy!

As social media platforms continue to grow in popularity, developing a strategy for social media campaigns is vital to your program's success. Read on for some key tips in optimizing your social media presence!

Social media platforms such as Facebook, Twitter, Instagram and Snapchat have become part of our everyday lives. In 2016, it is estimated that there will be approximately 2.13 billion social network users around the globe, making social advertising one of the strongest marketing tools for brands and online businesses.

As part of a comprehensive strategy, brands will need to develop their social media platforms in order to increase traffic, sales and build a lasting relationship with their customers.

Here are some key tips to keep in mind for social media success: Focus on Quality, Prioritize User Engagement Over Selling, Remain Active on Your Social Media Channels, and Use Strong, Eye-Catching Creative. For details on these tips, read the full blog post.