How UGC is being used as a primary source of content marketing
With 2.5 billion pieces of UGC (user-generated content) generated daily, it’s no wonder marketers are tapping into this vast and high-performing source of content.
There’s hardly a transaction that occurs today where UGC isn’t referenced by consumers researching a purchasing decision, so brands would be missing a massive opportunity by not utilizing this content within their owned and paid media properties.
And the great thing about UGC, is that it has serious application within the core activities that marketers engage in everyday:
Website – it’s proven time and again that web pages that contain UGC perform better, from session times to click-throughs, it’s really a no-brainer.
E-Commerce – placing UGC within product pages (at the point of purchase) is delivering higher conversions for savvy online shop owners.
Email – with most marketers having a powerful CRM that can deliver personalized messages to customers, UGC is a great solution when you’re stuck for content.
Facebook Advertising – our friends at Toyota got a massive 440% ROI in one of their recent campaigns by using customer Instagram posts as ad creative.
There’s a shift happening, where marketers are choosing curation over creation, and they’re reaping the benefits big time.