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Ben Plomion SVP Marketing GumGum

How Can You Explain the Rise of the Visual Web?

Only got a few minutes to consume something as massive as the visual web? You’re in the right place! Here’s what you need to know about our recent study in a form you can digest faster than you can share a selfie with your BFF.
 
1. The visual web is no fad, more than two billion images are uploaded and shared daily. That's almost one trillion images uploaded each year. 
 
 
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2.MIT researchers say it takes the human eye just 13 milliseconds to process an image. It takes 100 milliseconds for your eye to blink 
 
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3. he visual web is a social media phenomenon derived from cameras on smart phones, and the rise of photo sharing sites such as Pinterest and Instagram
 
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4. 88% of respondents said sight is the most important of the five senses when it comes to marketing 
 
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5. here is a significant gap between the importance of the visual web to marketers and the percent of their budget that’s allocated to it
 
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6.84% of marketers said further advancements in image recognition technology are needed to unlock the full marketing potential of the visual web.
 
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7.Thinking ahead, the majority of marketers expect to spend more in visual storytelling and social platforms 
 
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