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Adam Weiss General Manager Rakuten Affiliate Network

A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future

Ivanka Trump is an Executive Vice President of The Trump Organization, founder of her self-titled fashion line, a media mogul with her IvankaTrump.com content site for working women and an activist for women finance professionals.

It appears that we can add both “influencer” and “affiliate marketer” to that long list, now that @IvankaTrump’s Twitter account has encouraged followers to “shop Ivanka’s look from her #RNC speech” with an affiliate link leading to Macy’s, which carries her clothing line.

As someone with a long career in affiliate marketing, I see this as an exciting example of how affiliate relationships are propelling digital advertising into the future — making this long-established native platform even more native with seamless omni-channel touch points that bring aspirational content to life for consumers. (Editor’s note: Some may argue that Ivanka should have disclosed her relationship within the tweet, though the landing page clearly labels the dress as being from her collection.)

Combining broadcast, social and advocacy platforms to promote engagement is just one example of the many ways I see affiliate moving into the future. Following are four predictions based on emerging strategies we’re seeing in affiliate partnerships today.

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