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Bob Walczak CEO Light Reaction

Top Five Rules for Driving Real Performance-Based Outcomes

Performance marketing, where the marketer pays only for agreed outcomes, can reduce risk to the brand. Constant media innovation has made connecting to the right audience more feasible than ever – it’s now possible to achieve measurable outcomes beyond the boundaries of simple clicks and clickthroughs.

To connect with and understand audiences on a more meaningful level, brands need to ensure that their performance marketing partners are delivering in a transparent way.

Click here for the five golden rules…