A Proven Process for Better Digital PR Campaign Ideas Workshop

Digital PR success starts with a great idea, but there's no hiding the fact that many marketers find the ideation phase of a campaign the hardest part. At least in terms of coming up with great ideas that perform time after time. So then, how can you come up with strong ideas that perform well? And how can you validate these to have the confidence that your campaign will deliver the results that you need to see?
In this workshop, you'll learn a proven process for coming up with awesome ideas and validating these to consistently launch campaigns that get people talking about you.

Nov 17, 2020
Where View on Map
UK - Online Event
10:15 am - 11:00 am
Join us for this 45 minute workshop that is intended for senior B2C marketers in London and across the UK. The session will begin at 10:15am GMT.
Keynote Speaker
James Brockbank
Managing Director & Founder

James Brockbank is Managing Director and Founder at Digitaloft, an SEO, content and digital PR agency that specialise in driving organic growth for brands in competitive sectors such as retail eCommerce, travel and finance. With a 12 year SEO career behind him, James is a growth-focused marketer with a personal focus upon content-led link building; having taken responsibility for executing high-performance strategies for businesses who are looking to use PR tactics to earn authority links at scale from the press. James has previously spoken at conferences globally including SMX, BrightonSEO, WordCamp, YoastCon, PubCon, Learn Inbound and Ungagged, and is a regular contributor to industry publications including the SEMRush blog, Search Engine Journal and Search Engine Watch.

Past Attendees

Event Information

The 'A Proven Process for Better Digital PR Campaign Ideas' Workshop will show senior PR managers different techniques to recognise and improve their current and future PR campaigns.


The 45-minute session will consist of a presentation from our digital partner, Digitaloft, followed by an intimate and interactive discussion with the speaker and your peers, as well as the chance to share your day-to-day challenges of reaching and retaining your customers.


From this session, you'll take away:


• How to consistently launch campaigns that perform well

• How to validate your campaigns

• How to come up with strong campaign ideas in the first place

Show agenda

Check In & Welcome
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Expert Presentation
A Proven Process for Better Digital PR Campaign Ideas
James Brockbank - Digitaloft
Closing Remarks

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A Proven Process for Better Digital PR Campaign Ideas Workshop
UK - Online Event
Nov 17, 2020
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Connecting experts and audiences

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Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager
“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager
“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager
“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing
“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead
“Masterclass offered a great opportunity to stay up to speed on current digital trends.”
Universal Studios, Sr. Manager, International Sales and Marketing
“A great format of speakers and roundtable conversations. Useful content and a good diverse group of attendees.”
Anthem Properties, Senior Marketing Manager

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