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Brand Events

Attendees

The Brand & Agency Masterclass series offers senior client-side executives the opportunity to find out exactly how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. All Masterclasses are half-day and free to attend.

  1. Search Masterclass

    16th Oct 2019 London
    Keynote David Freeman Group Head of SEO, Treatwell

    This event will show senior management from B2C brands how to master search in their business, sharing industry best practice and the latest innovations.

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  2. Customer Engagement Masterclass

    29th Oct 2019 London
    Keynote Helena Carre EMEA Omnichannel Analytics Lead, Kimberly-Clark

    This event takes a deep dive into customer engagement, highlighting some of the techniques and platforms that successful brands are using to engage in the right way with savvy, often cynical and time-poor consumers.

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  3. eCommerce Masterclass

    12th Nov 2019 London
    Keynote Robert Kinchin Ecommerce Director , Oliver Sweeney

    This event takes a deep dive into Ecommerce, highlighting some of the leading-edge techniques and platforms that successful brands are using to drive traffic to their digital properties at lower cost, and then increase conversion rates and revenues. At the event, you will hear from leading Ecommerce experts, and from a brand sharing its own Ecommerce story.

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  4. Artificial Intelligence Masterclass

    12th Nov 2019 London
    Keynote Maria Reyes Marketing Director, Bauer Xcel

    Nothing has been hyped quite as much as AI (Artificial Intelligence) over the past couple of years. But there’s a reason for the hype. Because when deployed intelligently, AI has the power to crunch data in volumes the human brain can only dream of, enabling brands to analyse their marketing activities across search, social, display and more to optimise the stuff that’s working and maximise their marketing spend.

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  5. Content Marketing Masterclass

    26th Nov 2019 London
    Keynote Susie Lochiel-Owen Executive Producer; Development and Strategy, Global Media and Entertainment

    Specifically designed for an audience of senior management from B2C brands, this event will address the latest innovations in content marketing.

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  6. B2B Marketing Masterclass

    26th Nov 2019 London
    Keynote Dhiren Master Chief Marketing Officer, Salary Finance

    Specifically designed for an audience of senior management from B2B brands, this event will look at industry best practice and the latest tools and trends in digital marketing.

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  7. Data & Analytics Masterclass

    28th Jan 2020 London

    Intended for an audience of senior management from B2C brands, this event will explore how to get the most out of data and analytics with the latest tools and techniques.

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  8. Performance Marketing Masterclass

    23rd Apr 2020 London

    This topical event will show senior management from B2C brands how to make the most of latest trends and techniques in performance marketing.

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  9. Digital Marketing Masterclass

    To be scheduled London
    Keynote Enrico Nonino Head of Marketing, EMEA, Forward, lastminute.com's media company

    This multi-industry event will explore best practice and latest innovations in digital marketing for an intended audience of senior management from B2C brands.

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  10. Digital Beauty Masterclass

    To be scheduled London

    This event will show senior management and technical leads from beauty brands how to master the digital channel in their business, sharing industry best practice and the latest innovations.

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  11. Omni-Channel Retail Masterclass

    To be scheduled London

    This event will show senior management from B2C brands how to master Omnichannel in their business, sharing industry best practise and latest innovations.

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  12. Digital Trends Masterclass

    To be scheduled London

    Created for an audience of senior management from B2C brands, this event will look at recent developments, key challenges, and evolving trends in digital marketing.

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  13. How To Win Awards Event

    To be scheduled London
    Keynote Mark Beckwith Director of Contact Strategy & GDPR Consent Workstream , Financial Times

    Masterclassing presents How To Win Awards in a half-day interactive session where judges and past winners share what makes an award winning entry stand out.

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  14. Programmatic for Brands Masterclass

    To be scheduled London

    This event will show senior management from B2C brands how to master programmatic in their business, sharing industry best practice and the latest innovations.

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  15. Mobile & App Marketing Masterclass

    To be scheduled London

    This event will show senior management from B2C brands how to master mobile and app marketing channels in their business, sharing industry best practice and the latest innovations.

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  16. RCS Messaging Masterclass

    To be scheduled London

    Masterclassing, IMImobile and Vodafone team up to focus on leveraging Rich Communication Services to enable brands and marketers to utilise a new way of messaging and create truly interactive and conversational messaging experiences.

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  17. Video & Content Marketing Masterclass

    To be scheduled London

    Intended for an audience of senior management from B2C brands, this event will explore how to get the most out of video and content marketing and effectively implement them into marketing strategies.

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  18. GDPR & Data Masterclass

    To be scheduled London

    This event will show senior management from B2C brands what needs to be done to stay on the right side of the law, and about some of the potential opportunities the new legislation will create.

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  19. Digital Transformation Masterclass

    To be scheduled London

    This Masterclass will show senior management from B2C brands how to successfully implement a digital transformation strategy. It will explain how to re-engineer business processes with minimal impact on day-to-day activities, and how to evaluate new technologies for their relevance to your organisation.

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  20. Digital Brand Safety Masterclass

    To be scheduled London

    This event will show senior brand marketers how to choose partners that ensure digital brand safety in today's current climate of fake news, extremist publishers and unprecedented levels of online hate speech.

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  21. Virtual & Augmented Reality Masterclass

    To be scheduled London

    This event will show senior management from B2C brands how to utilise Virtual and Augmented Reality in their business, sharing industry best practice and the latest innovations.

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  22. User Experience Masterclass

    To be scheduled London

    This event will show senior management from B2C brands how to master user experience in their business, sharing industry best practice and the latest innovations.

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  23. Mobile Marketing Masterclass

    To be scheduled London

    This event will show senior management from B2C brands how to master the mobile channel in their business, sharing industry best practice and the latest innovations.

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  24. Internet of Things Masterclass

    To be scheduled London

    At this event, senior management from B2C brands will learn how to harness the power of the Internet of Things in a way that will engage customers rather than annoying them.

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  25. Proximity Masterclass

    To be scheduled London

    This Masterclass will show senior management from B2C brands how to reach consumers with real-time messages that are contextually relevant, using location as a proxy for their interests.

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  26. Ecommerce & Payments Masterclass

    To be scheduled London

    This event will help senior management from B2C brands make sense of the complex digital payments marketplace and outline what the payment space looks like moving forward, including legislative trends and other external factors that will impact the market.

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  27. Native Advertising Masterclass

    To be scheduled London

    The Native Advertising Masterclass will show senior management from B2C brands how to develop best in class native advertising campaigns and strategies.

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  28. Digital PR & Communications Masterclass

    To be scheduled London

    This event will show the senior PR and communications teams from brands how to master the digital channel for communications and PR campaigns, sharing industry best practice and the latest innovations.

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  29. Wearables Masterclass

    To be scheduled London

    This event will show senior management from B2C brands how to master wearables in their business, sharing industry best practice and the latest innovations. Register for the morning event here.

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