Closing the Online to Offline Gap Using AI Workshop

Are you getting your attribution wrong? How do you measure the true value of your marketing with AI call intelligence?


This session will take a look at the following areas:


• Taking credit for your work - if your online efforts push people to pick up the phone, how do you link sales made over the phone back to your numbers?


• Being realistic - how to get the most accurate reporting in a world of big data.


• Knowing what works - how to optimise your online to offline strategy based on what's driving sales, not just clicks.

Nov 18, 2020
Where View on Map
UK - Online Event
11:30 am - 12:15 pm
Join us for this 45 minute workshop that is intended for senior B2C marketers in London and across the UK. The session will begin at 11:30am GMT.
Keynote Speaker
Mark Taylor
CEO & Founder

Mark is founder and CEO of eSales Hub. With a career spanning Hilton Hotels, Virgin, Esporta Health Clubs and Halfords Autocentres, he's been in the local search industry for over 15 years, successfully growing both B2C and B2B businesses through local search. Two successful private equity ventures later, Mark started eSales Hub in 2013 with the vision to close the loop on online click to offline sales conversion data. Today eSales Hub has over 230 clients, helping business owners and marketing managers understand their true ROI from online channels.

Past Attendees

Event Information

The 'Closing the Online to Offline Gap Using AI' Workshop will show marketing leaders how to measure the true value of marketing AI call intelligence.


The 45-minute session will consist of a presentation from our digital partner, eSales Hub, followed by an intimate and interactive discussion with the speakers and your peers.


From this session, you'll take away:


• How to link phone call sales back to your numbers

• How to achieve the most accurate reporting of your data

• How to effectively optimise your online with your offline strategy

Show agenda

Check In & Welcome
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Expert Presentations
Closing the Online to Offline Gap Using AI
Mark Taylor - eSalesHub
Closing Remarks

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Closing the Online to Offline Gap Using AI Workshop
UK - Online Event
Nov 18, 2020
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Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager
“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager
“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager
“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing
“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead
“Masterclass offered a great opportunity to stay up to speed on current digital trends.”
Universal Studios, Sr. Manager, International Sales and Marketing
“A great format of speakers and roundtable conversations. Useful content and a good diverse group of attendees.”
Anthem Properties, Senior Marketing Manager

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