Data and Analytics Masterclass

Join senior marketers from leading brands for an interactive half-day conference designed to showcase the latest tools, tech and trends in data management, data optimization and analytics. Update your knowledge, get ahead of your competition, master data!

Jan 28, 2020
Where View on Map
LONDON - Century Club, Shaftesbury Avenue
1:30 pm - 5:30 pm
Free for senior marketers from leading brands
Keynote Speaker
Sarah Vigrass
Data & Insights Director

She started her career in business consultancy, working for Nectar, the UK’s largest loyalty program, and later moved into the fashion world at tech startup Lyst. At Treatwell she is a true advocate using to data to power product thinking and drive business strategy. Working across Product, Tech, Supply, and Customer Experience she is focussed on establishing a data centric culture and has established a full Data & Insights function. Her team is made of product analysts embedded in scrum teams and a team of data scientists and engineers who build the data backbone of the business.

Keynote Speaker
Gillian Tomlinson
Director - Data & Analytics

Gillian has been at the forefront of Data and Analytics for nearly 20 years and has worked across Financial and retail markets in several countries, Gill speaks regularly at conferences and seminars leading the future change of where data is the number one priority for any Digital business to thrive and succeed. Gill was awarded Chief Data Officer of the Year in 2017 IQPC. She was named one of the top 20 innovators in Data 2019, ranked No. 2 on the Data IQ Top 100 most influential people in data-driven business 2018, and last but not least Gill was profiled as one of the Top 20 women in Data by The Female Lead in 2017. Gill has a vast array of experience within various public sectors but her main stint has been in the world of Banking. Gill is now Director of Data & Analytics at Three UK who are on the cusp of releasing their 5G capability and are becoming the worlds first fully native cloud Telco. 

Past Attendees

Event Information

This event is not a traditional conference!


The Data & Analytics Masterclass will help marketing leaders develop cutting edge data and analytics strategies to drive growth and new business opportunities as well as engage and retain existing customers.


During the first hour of the event, you will hear five case study filled presentations, that are capped at 10 minutes each to cut out the waffle.


The following two hours are dedicated to roundtable discussions, designed to enable marketing leaders from the most influential brands to share knowledge in a collaborative and interactive environment.


Once your mind is filled with new ideas, our brand keynote will deliver an insightful and inspirational case study presentation to close the event.

Show agenda

Registrations & Networking
Check in with the event manager and mingle with fellow attendees.
Empower your Customer Analytics and Increase Marketing ROI
Alex Mcilvenny, Zeotap
The Red Queen - How Alice in Wonderland Challenges Digital Organisations
Mike Duke, Good Growth
A Practical Guide to the Real Marketing Trends of 2020
Michael Paine, Response Tap
Leveraging Advanced Segmentation to Drive 1 to 1 Personalised Marketing
Moshe Demri, Optimove
Transformation Through Data and Insight
Jon Cano-Lopez, REaD Group
Roundtable discussions
Meet the digital experts face-to-face, chat with other senior marketers about the challenges that you and they are facing, and get answers for the questions that mean most to you and your brand.
Keynote Presentation - Beyond reporting: Using LTV Analysis to Drive Action Across the Business
Sarah Vigrass, Treatwell
Keynote Presentation - 5G/IOT – The Changing World of Data and Analytics. A Telcos Perspective on Opportunities to Generate Value
Gillian Tomlinson, Three
Wrap up on networking opportunities with like-minded senior marketing professionals across an array of industries.

With thanks to our experts

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Deeper Learning

Audience sizes are limited to just 40 people, so you benefit from richer more fruitful conversations, and enjoy content that’s better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to roundtable discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Great way to skill up in the fast moving digital space”
Mars, Regional Marketing Strategy Director
“Masterclassing is a well organised and expert level event with illuminating roundtables and a non sales focus throughout. Very worthwhile!”
Wexas Travel, Head of Digital
“Whether the subject/topic has a direct connection with your business or challenges, Masterclassing events are always informative and inspiring”
Warner Bros., International Marketing Manager
“Very informative and thought provoking! It's great to know such tools are at our disposal”
Charlotte Tilbury, Head of Product Marketing Global
“A morning well worth spent, engaging quick fire presentations, roundtables, and a well curated roster of presenters and subjects to discuss”
Merlin Entertainments, Director of Digital Products
“Masterclassing goes beyond the traditional lecture and provides a platform to engage and share ideas”
glh Hotels, Head of Brand
“Great insights and useful tools, speakers are of high quality”
Coty, Brand Manager
“Great forum to learn and discover new, innovative companies in a fast moving industry”
Philips, Head of Marketing Intelligence

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