Data Driven Creativity Masterclass

To help you do more with less, this webinar will help you stretch your marketing budget further through data-driven creativity.

Jul 15, 2020
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EUROPE - Online Event
10:00 am - 11:00 am
The latest digital tools, tech, and trends created for an audience of Europe-based senior marketing professionals. Beginning at 10am CEST in Western Europe and 9am BST in the UK.
Keynote Speaker
Stefan Britton

Accomplished leader in SaaS MarTech and AI with a proven record of delivering rapid growth in start-ups and scale ups. Highly skilled in building and developing high performance teams, sales playbooks, go to market strategies and tactics while building revenue. 

Keynote Speaker
Shiona McDougall
Global CSO

Shiona is responsible for leading RAPP’s strategic global offering across the network which spans APAC, Europe and The Americas, working on brands such as Virgin Media, PayPal, Ford and PokerStars. Over the past 8 years, Shiona has driven major changes in client communication strategies, leading to increased integration across client business, significant commercial successes and award-winning creative work, including a number of DMA gold awards.


As their trusted strategic partner, she has led her clients to deliver true integration across multiple channels, placing insight, technology and data at the heart of an enhanced customer experience. Prior to RAPP, she worked client side as Marketing Director at Virgin Wines and Harper Collins where she pioneered e-CRM best practice and led digital transformation.

Past Attendees

Event Information

Over the last decade, the marketing industry has developed a myopic obsession with data, which has had the unfortunate side effect of dampening creativity. But you can be data-driven, and still be creative. In fact, combining data and creativity leads to huge performance gains for brands of all sizes. In this webinar, you’ll learn:



● How important the creative is in marketing and branding – and how data can help the process of crafting the best ad creatives.

● What an “integrator” is, and how to have an integrators mindset when it comes to data-driven creativity.

● How data and AI are changing the creative industries.

● What Content Atomisation is, and how your brand can start implementing it today and enjoy gains of up to 50% on your CTR.

Show agenda

Expert Presentations

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Data Driven Creativity Masterclass
EUROPE - Online Event
Jul 15, 2020
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Connecting experts and audiences

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Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Great way to skill up in the fast moving digital space”
Mars, Regional Marketing Strategy Director
“Masterclassing is a well organised and expert level event with illuminating roundtables and a non sales focus throughout. Very worthwhile!”
Wexas Travel, Head of Digital
“Whether the subject/topic has a direct connection with your business or challenges, Masterclassing events are always informative and inspiring”
Warner Bros., International Marketing Manager
“Very informative and thought provoking! It's great to know such tools are at our disposal”
Charlotte Tilbury, Head of Product Marketing Global
“A morning well worth spent, engaging quick fire presentations, roundtables, and a well curated roster of presenters and subjects to discuss”
Merlin Entertainments, Director of Digital Products
“Masterclassing goes beyond the traditional lecture and provides a platform to engage and share ideas”
glh Hotels, Head of Brand
“Great insights and useful tools, speakers are of high quality”
Coty, Brand Manager
“Great forum to learn and discover new, innovative companies in a fast moving industry”
Philips, Head of Marketing Intelligence

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