Digital

Digital Beauty Masterclass

Join senior marketers from leading beauty brands for an interactive half-day conference designed to showcase the latest tools, tech and trends in digital marketing. Update your knowledge, get ahead of your competition, master digital!

When
Jan 28, 2020
Where View on Map
NEW YORK - Vanderbilt Suites, 200 Park Ave
Time
8:30 am - 12:30 pm
Free for senior marketers from leading brands
Keynote Speaker
Lauren Dulin
Director, Global Marketing Technology
Profile

Lauren Dulin is an encyclopedia of digital and social knowledge. Have a problem? She'll be able to cite a relevant case study, and tell you how the lesson learned from it can help you serve your client better. As the Director of Marketing Technology at Estée Lauder, she is an individual who has a passion for achieving desired results and will not let anything get in her way of accomplishing her goals.

 

Lauren is also the co-founder of Masters of Design, LLC, which has been her entrepreneurial and artistic outlet to partner with a variety of small and growing startups - offering strategy, sales, technology and marketing expertise.

Keynote Speaker
Anthony Ward
Digital Marketing Manager
Profile

Anthony Ward lives and breathes digital marketing and data. He consistently pushes his team and himself to think outside the box when it comes to customer retention, social engagement, and advertising.

 

As the Digital Marketing Manager at Absolute New York, he has lead a rapidly growing team built on performance, passion, and accountability. With this foundation, he has been able to lead a goal-oriented team and surpass quarterly; yearly goals.

Past Attendees

Event Information

This event is not a traditional conference!

The Digital Beauty Masterclass will help marketing leaders from beauty brands develop cutting edge digital strategies to drive growth and new business opportunities as well as engage and retain existing customers.

During the first hour of the event, you will hear five case study filled presentations, that are capped at 10 minutes each to cut out the waffle.

The following two hours are dedicated to roundtable discussions, designed to enable marketing leaders from the most influential brands to share knowledge in a collaborative and interactive environment.

Once your mind is filled with new ideas, our brand keynote will deliver an insightful and inspirational case study presentation to close the event.

Show agenda

8:30am
Registration & Networking
Check in with the event manager and mingle with fellow attendees.
9:10am
Beauty brands on social media - Proactively managing the conversation to drive sales
Crystal Cha - Director of Growth
9:20am
Make every search convert
Sarah Assous - Chief Marketing Officer
9:30am
Driving Facebook Growth in 2020
Craig Brown - Head of Delivery
9:40am
How beauty brands can win at eCommerce: Optimizing your product content for search and conversion
Stephanie Leffler - CEO
9:50am
Using FOMO to your advantage: The importance of social proof in eCommerce
Sarah Assous - Chief Marketing Officer
10:00am
Roundtable Discussions
Meet the digital experts face-to-face, chat with other senior marketers about the challenges that you and they are facing, and get answers for the questions that mean most to you and your brand.
12:00pm
1st Keynote Presentation
Anthony Ward - Digital Marketing Manager
12:15pm
2nd Keynote Presentation
Lauren Dulin - Director, Global Marketing Technology
12:30pm
Close
Wrap up on networking opportunities with like-minded senior marketing professionals across an array of industries.

With thanks to our experts

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Digital Beauty Masterclass
NEW YORK - Vanderbilt Suites
 -
Jan 28, 2020
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Connecting experts and audiences

Feel Inspired

Deeper Learning

Audience sizes are limited to just 40 people, so you benefit from richer more fruitful conversations, and enjoy content that’s better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to roundtable discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“A morning well worth spent, engaging quick fire presentations, roundtables, and a well curated roster of presenters and subjects to discuss”
Merlin Entertainments, Director of Digital Products
“Masterclassing goes beyond the traditional lecture and provides a platform to engage and share ideas”
glh Hotels, Head of Brand
“Masterclassing is a well organised and expert level event with illuminating roundtables and a non sales focus throughout. Very worthwhile!”
Wexas Travel, Head of Digital
“Whether the subject/topic has a direct connection with your business or challenges, Masterclassing events are always informative and inspiring”
Warner Bros., International Marketing Manager
“Great insights and useful tools, speakers are of high quality”
Coty, Brand Manager
“Very informative and thought provoking! It's great to know such tools are at our disposal”
Charlotte Tilbury, Head of Product Marketing Global
“Great forum to learn and discover new, innovative companies in a fast moving industry”
Philips, Head of Marketing Intelligence
“Great way to skill up in the fast moving digital space”
Mars, Regional Marketing Strategy Director

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