Digital

Digital Marketing Masterclass

Join senior marketers from leading brands for an interactive half-day conference designed to showcase the latest tools, tech and trends in digital marketing. Update your knowledge, get ahead of your competition, master digital!

When
Jan 28, 2020
Where View on Map
LONDON - Century Club, Shaftesbury Avenue
Time
8:30 am - 12:30 pm
Free for senior marketers from leading brands
Keynote Speaker
Nicola Smith
Senior Social Marketing Manager
Profile

Nicola has 15 years’ experience in a wide variety of marketing roles both agency and client-side. She’s worked with household names such as Premier Inn, Audi, Volkswagen, Eat Natural and the MS Society, developing brand, digital and social media strategies, mobile apps, through the line campaigns and much more. Today, she runs the brand social media team at TUI UK.

Past Attendees

Event Information

This event is not a traditional conference!

 

The Digital Marketing Masterclass will help marketing leaders develop cutting edge digital strategies to drive growth and new business opportunities as well as engage and retain existing customers.

 

During the first hour of the event, you will hear five case study filled presentations, that are capped at 10 minutes each to cut out the waffle.

 

The following two hours are dedicated to roundtable discussions, designed to enable marketing leaders from the most influential brands to share knowledge in a collaborative and interactive environment.

 

Once your mind is filled with new ideas, our brand keynote will deliver an insightful and inspirational case study presentation to close the event.

Show agenda

8:30am
Registration & Networking
Check in with the event manager and mingle with fellow attendees.
9:10am
Overcoming Data Silos and Broken Attribution to Maximise your Multi-Channel Strategy
Chris Liversidge, QueryClick
9:20am
Performance Marketing: In-house or agency?
Luca Senatore, Genie Goals
9:30am
How Customer Insights and Analytics will Improve your Marketing Results
Ricardas Montvila, Mapp Digital
9:40am
5 Things You Need to Know About Video Advertising
Pixability
9:50am
The Guided Economy - Top tips to guide customers and keep them engaged
Luke Martin, goMoxie
10:00am
Roundtable Discussions
Meet the digital experts face-to-face, chat with other senior marketers about the challenges that you and they are facing, and get answers for the questions that mean most to you and your brand.
12:15pm
Keynote Presentation - 10 years of social media
Nicola Smith, TUI
12:30pm
Close
Wrap up on networking opportunities with like-minded senior marketing professionals across an array of industries.

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Deeper Learning

Audience sizes are limited to just 40 people, so you benefit from richer more fruitful conversations, and enjoy content that’s better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to roundtable discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

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