Digital Retail and FMCG Masterclass

Join senior marketers from leading retail & FMCG brands for an interactive half-day conference designed to showcase the latest tools, tech and trends in digital marketing. Update your knowledge, get ahead of your competition, master digital!

Feb 4, 2020
Where View on Map
LONDON - Century Club, Shaftesbury Avenue
8:30 am - 12:30 pm
Free for senior marketers from leading brands
Keynote Speaker
Alan Chin
Global CRM Manager - Loyalty & Consumer Engagement

Alan is a consumer engagement expert working across retail, financial services, and consumer goods industries. He has experience leveraging data to influence customer behaviour to drive consumer lifetime value. Currently, he is the Global Consumer Engagement Manager at adidas, where he shapes global CRM strategy for the brand.

Past Attendees

Event Information

This event is not a traditional conference!


The Digital Retail & FMCG Masterclass will help marketing leaders develop cutting edge digital strategies to drive growth and new business opportunities as well as engage and retain existing customers.


During the first hour of the event, you will hear five case study filled presentations, that are capped at 10 minutes each to cut out the waffle.


The following two hours are dedicated to roundtable discussions, designed to enable marketing leaders from the most influential retail & FMCG brands to share knowledge in a collaborative and interactive environment.


Once your mind is filled with new ideas, our brand keynote will deliver an insightful and inspirational case study presentation to close the event.

Show agenda

Registration & Networking
Check in with the event manager and mingle with fellow attendees.
Rob Turner, DAC
Francesca Gillett, Cheetah Digital
The Guided Economy- Top Tips to Guide Customers and Keep Them Engaged
Luke Martin, goMoxie
Jergan Callebaut, Datasine
"My mum likes soup - I like soup, but we're very different people"
Neil Robinson, LeadFamly
Roundtable Discussions
Meet the digital experts face-to-face, chat with other senior marketers about the challenges that you and they are facing, and get answers for the questions that mean most to you and your brand.
Keynote Presentation - Is Customer Retention the new Acquisition? Applying Subscription Based Methodologies into the FMCG Industry.”
Alan Chin , adidas
Wrap up on networking opportunities with like-minded senior marketing professionals across an array of industries.

With thanks to our experts

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Digital Retail and FMCG Masterclass
LONDON - Century Club
Feb 4, 2020
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Connecting experts and audiences

Feel Inspired

Deeper Learning

Audience sizes are limited to just 40 people, so you benefit from richer more fruitful conversations, and enjoy content that’s better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to roundtable discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

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