Digital Workshop Week - West Coast

Tuesday, June 22

10:15am - 11:00am
PT
WEST COAST - Online Event
Virtual Event

Event information

The past year has served to confirm the importance of digital channels as marketers attempt to understand and respond to consumers’ ever-evolving behaviors. This in turn has accelerated the technological currents already in motion in out-of-home. Now, we ask, where does programmatic DOOH go from here?

11:30am - 12:15pm
PT
WEST COAST - Online Event
Virtual Event

Event information

Today's customer journey is more dynamic and unpredictable than ever before. This is because of the ongoing increase in mobile usage, changing consumer needs and the ability to look for information and shop from anywhere. Consumers use an average of 6 touch points and more than half of this time is spent in short segments of fewer than 30 seconds - micro-moments.

Wednesday, June 23

10:15am - 11:00am
PT
WEST COAST - Online Event
Virtual Event

Event information

Today’s data landscape is more complex and distributed than ever before. This is due to 3 tectonic industry shifts: browsers sunsetting cookies, evolving privacy laws, and the internet giants’ (Google, Facebook and Amazon) data posture. While these ecosystem changes have disrupted tried and true marketing tactics, they’ve also created opportunities for brands to collaborate in new and exciting ways not possible before. Smart brands have found a way to reimagine the customer journey and uncover new insights across a disparate ecosystem.

 

Join Habu’s Co-Founder & CEO, Matt Kilmartin, along with Matt Karasick (Head of Product) and Ted Flanagan (Head of Customer Success) to discuss the foundational changes in the ecosystem, their impact on marketing, analytics, and measurement, and how retailers and CPG companies, marketers and endemic publishers, healthcare & pharma, and more, are coming together in new ways to power mutually beneficial data-driven marketing strategies.

11:30am - 12:15pm
PT
WEST COAST - Online Event
Virtual Event

Event information

Influencer marketing measurement sophistication has accelerated dramatically over the past few years. We recommend marketers invest 10% of their campaign budget into measurement but realize the methods will vary depending on your organization's maturity level. Not everyone is ready to take full advantage of bleeding-edge methods, and so we will review how to crawl, walk, and then run.

2:00pm - 2:45pm
PT
WEST COAST - Online Event
Virtual Event

Event information

Maintaining brand consistency and governance for one site is a challenge, but it becomes exponentially more complicated when managing multiple brands. How do organizations enforce brand standards without restricting flexibility and scalability?

Thursday, June 24

9:00am - 9:45am
PT
WEST COAST - Online Event
Virtual Event

Event information

In today’s WFH landscape, digital marketers are tasked with driving the entire buyer’s journey- from lead to revenue. That means creating content experiences that rise above the noise of a competitive digital world.

10:15am - 11:00am
PT
WEST COAST - Online Event
Virtual Event

Event information

What’s the true the value of the campaigns and channels you’re using to reach your potential customers? In this session, we’ll show you how the default attribution models typically used often do more to misinform than enlighten marketers. And we’ll show you how to use the power of custom attribution modeling to truly understand the value of every channel and touchpoint in a buyer journey and to unlock exceptional digital marketing performance.

11:30am - 12:15pm
PT
WEST COAST - Online Event
Virtual Event

Event information

Every marketer seems to be doing influencer marketing, but not every marketer is making the most of their influencer strategy.

 

Join TRIBE’s US Sales Director, Pat Arnold as he shows you how some of the world’s biggest brands use performing ads, created by their very consumers.

Friday, June 25

Digital Workshop Week - West Coast
0
events selected