Always Be Testing: Strategies for Optimizing your Email, SMS, and Mobile App Marketing
Learn best practices for testing and optimizing your marketing messages across email, SMS, and mobile apps.
Christy leads the Client Success team at Cordial, where she helps clients transform their marketing tech to create tailored customer experiences. A veteran in the digital marketing space, Christy has partnered with some of the biggest global brands in retail, CPG and financial services. Clients like Visa, Coca-Cola, Macy’s and Eddie Bauer have leveraged her expertise to develop and launch incredible lifecycle marketing, loyalty and retention programs.
Sydney is a Client Success Manager at Cordial. She has worked in the email marketing space for about 8 years on both the production and client-side of the industry. At Cordial she goes above and beyond for retail clients, providing not only excellent email marketing advice but also cross-channel marketing strategies.
The 45-minute session will consist of a presentation from our digital partner, Cordial followed by an intimate and interactive discussion with the speakers and your peers.
Topics covered will include:
Identify current gaps in your messaging program
Build out a testing plan based on 2021 messaging trends
Interpret results and determine winners