Digital Workshop Week - East Coast

Tuesday, July 20

9:00am - 9:45am
ET
EAST COAST - Online Event
Virtual Event

Event information

The past year has served to confirm the importance of digital channels as marketers attempt to understand and respond to consumers’ ever-evolving behaviors. This in turn has accelerated the technological currents already in motion in out-of-home. Now, we ask, where does programmatic DOOH go from here?

11:30am - 12:15pm
ET
EAST COAST - Online Event
Virtual Event

Event information

Today's customer journey is more dynamic and unpredictable than ever before. This is because of the ongoing increase in mobile usage, changing consumer needs and the ability to look for information and shop from anywhere. Consumers use an average of 6 touch points and more than half of this time is spent in short segments of fewer than 30 seconds - micro-moments.

Wednesday, July 21

10:15am - 11:00am
ET
EAST COAST - Online Event
Virtual Event

Event information

RDA’s and Optimizely’s Personalization experts will take you through an Art of the Possible to show how testing and personalization can create meaningful connections between you and your customers. Optimizely found that companies running 20+ experiments a month see a 14%+ increase in revenue while others running < 20 are capturing only 1-4% growth. It has also been found that making A/B testing more accessible to run and analyze across marketing, growth, and product teams have aided in further success. This 45 min workshop will enable you to take important steps in unlocking your enterprises’ digital potential

11:30am - 12:15pm
ET
EAST COAST - Online Event
Virtual Event

Event information

Influencer marketing measurement sophistication has accelerated dramatically over the past few years. We recommend marketers invest 10% of their campaign budget into measurement but realize the methods will vary depending on your organization's maturity level. Not everyone is ready to take full advantage of bleeding-edge methods, and so we will review how to crawl, walk, and then run.

Thursday, July 22

10:15am - 11:00am
ET
EAST COAST - Online Event
Virtual Event

Event information

Every marketer seems to be doing influencer marketing, but not every marketer is making the most of their influencer strategy.

 

Join TRIBE’s US Sales Director, Pat Arnold as he shows you how some of the world’s biggest brands use performing ads, created by their very consumers.

Digital Workshop Week - East Coast
0
events selected