Digital Workshop Week
Monday, April 26
So much has been made about page speed over the past 18 months as Google moves to a fully mobile-centric search approach. Understanding the opportunities that page speed presents is key, but understanding the risks of not acting can be equally as stark.
Join QueryClick’s Digital Strategy Director, Scott Donnelly, to discuss the benefits of prioritising page speed, and what could happen if you fail to act.
Marketers have faced a year of non-stop change. Trends such as record numbers of customers going online, a lack of loyalty and shifts in buying behaviours have placed even more value on marketing insights.
92% of senior executives agreed that the lockdown period made digital transformation a priority. You will hear from our partner, Adobe on how this will impact marketing professionals this year and beyond.
Adobe will expand on key themes from the 2021 Digital Trends Report and discuss how a year of constant disruption has changed customer behaviours and pulled marketing into the boardroom.
Tuesday, April 27
...You just don't know it! Most organisations have access to loads of data about their current consumers, their target market, and their competitors - they just don't realise it.
Join James Cuthbertson of Relative Insight who will explain how by using language comparison technology, you will breathe new life into the data you don't know what to do with, and polish till it shines, the data you thought was a dud.
How do you deliver commercial certainty in an uncertain market? This workshop brings to life five stories of how companies adapted their digital strategy throughout the pandemic. The session will focus on SEO, PPC, Paid Social, and the interplay of those channels within digital.
The examples span industries including attractions, property, hospitality, fashion retail, and third sector. By looking at your peers’ success stories, this can help to shape your marketing priorities. In this interactive session, you will have the chance to share any challenges you have with our partner, Crafted and see how their client case studies can help provide solutions to these.
Examples of challenges faced include:
• Moving from a hybrid of in-store and eCommerce sales to purely digital
• Adapting a marketing strategy to meet stop/start market fluctuations
• Maintaining target ROI from PPC amid huge fluctuations in demand and booking intent
Paid & Organic channels are often viewed in isolation or silos. To achieve success on both channels we must ensure a more holistic approach to reduce paid budget wastage, avoid cannibalisation and create synergy across channels.
Join QueryClick’s Head of Paid Media, Malcolm Gibb, to discuss why Unified Search is the future and how to prevent both budget wastage and how to maximise your ROI across channels.
Marketers must become more agile and efficient to compete in the digital marketplace and provide consumers with hyper-personalised cross-channel communications.
In this workshop, we'll explore the tools and features teams need to achieve integrated workflows, centralised insights and cross-functional collaboration to deliver the high-performing campaigns necessary to succeed and scale in the current market.
Wednesday, April 28
In this workshop you'll learn all there is to know about sCommerce, and how this is set to dominate shopping behaviours in 2021 and beyond. Our partner, TRIBE, will cover: how to effectively partner with your customers, turning them into your creative, marketing & sales departments, the value of social commerce, how to effectively run a full-funnel approach on socials, and a look to 2021 and beyond
From this session, you'll take away:
• How to get the quality content you need, at speed, scale & low cost
• How 1 x influencer post can become 20x different ad formats
• How to turn your customers in to your Marketing, Creative & Sales departments
• Instagrams plan to beat Amazon & Shopping from Creators
Facebook and Google make up around 93% of all media spend in the UK. That’s a lot of money being spent on channels that most marketers struggle to see the true value of. So how can marketers take the guesswork out of these channels and begin to spend with confidence?
Join QueryClick’s CEO & Founder, Chris Liversidge, to discuss how to de-silo your data in these two channels and why attribution is the key to combating wasted media spend to drive growth.
If you’re thinking about graduating on from basic batch & blast email marketing, and implementing something more sophisticated, this is the perfect opportunity for you. In this Workshop, you’ll get to sit down, one-on-one with a marketing automation pioneer and ask any burning questions you have!
Join Adam Oldfield, CEO of Force24, who founded the company back in 2010 and has grown it into the UK’s fastest growing marketing automation platform that now supports over 5,000 UK marketers every single day.
He’ll be giving a brief introduction to the benefits of marketing automation, demonstrating how simple it is to onboard into your MarTech stack, and introducing tools & techniques to help marketers do more, with less.
The digital ad landscape is putting more pressure on marketers and the power of creative is being ignored. 2020 has made social ads more expensive and more competitive and you have 50 milliseconds to try and get 1.7 seconds of attention from someone who has seen up to 10,000 ads from up to 9 million different companies. So, how can AI help with Creative Analysis to make your ads perform better? Datasine will be sharing some AI insights garnered from analysing millions of ads and creating billions of data points that you can use today. This 45 minute workshop consists of a 15-20 minute thought leadership presentation, followed by a discussion with the presenter and other marketing leaders.
Thursday, April 29
Thanks to departmental and data silos, many marketers find themselves using a channel-centric approach to marketing. But the key to maximising growth opportunities at every touchpoint is to ensure compelling and consistent experiences across every channel. Consumers love brands that treat them as individuals; what can you do to deliver consistently outstanding personalised experiences?
In this Workshop, customer journey experts Insider will take you through some easy to implement customer-centric marketing strategies.
Workshop takeaways include:
• Unifying both on and off-site customer experiences
• The latest messaging channels to complement your existing communication strategy (eg. Whatsapp for Business, web push, Facebook Messenger)
• Simple and compelling personalisation strategies
• Generating additional revenue opportunities at every stage of the customer lifecycle
53% of all search has local intent. This trend has only grown since Covid took hold in 2020 but UK Retailers still haven’t taken advantage of the rise in consumers looking for products and services in their direct communities.
In this Workshop, our partner, Uberall, will demonstrate what it takes to maximise local engagements online right when consumers in your niche are looking to make a purchase.
Join Paul O`Donoghue, VP Solution Engineering, at Uberall to explore trends and best practices within local search marketing.
The session will cover:
• Why local search is so important and how it has evolved during the past 24 months
• Why having a ‘Near Me’ mindset is crucial for modern-day Retail marketing customer acquisition & retention
Data can only tell you what people do. Psychology and behavioural science tell you why they do it.
In this masterclass, our partner, Tailify explains how the future of influence belongs to those who can codify behavioural science. They will go through tangible examples of how this ability is already allowing brands to achieve 3x better results.
You will be taken through a mini-workshop that will teach you how to think and act like a behavioural scientist. The workshop will leave you with practical advice that you and your team implement.
Join this session to walk through the digital transformation playbook. Learn how to create content that opens the door to a two-way conversation with your audience.
The 45 minute Workshop will consist of a presentation from our partner, Ceros and a conversation with leading healthcare company, Bupa.
You'll walk away with:
• 5 actionable steps you can take towards engaging content
• How to have a two-way conversation with your audience through content
• Walk through live examples - the good, the bad and the ugly