How Thinking Like a Behavioural Scientist Can Unlock 3x ROI Efficiency for Your Next Campaign Workshop
Data can only tell you what people do. Psychology and behavioural science tell you why they do it.
In this masterclass, our partner, Tailify explains how the future of influence belongs to those who can codify behavioural science. They will go through tangible examples of how this ability is already allowing brands to achieve 3x better results.
You will be taken through a mini-workshop that will teach you how to think and act like a behavioural scientist. The workshop will leave you with practical advice that you and your team implement.
Stephanie Lamb is an Account Director at Tailify with 10 years experience within the media landscape. Stephanie has been working within the influencer marketing space since 2017. within this time she has worked across various verticals and territories and boasts numerous award winning campaigns including previous work with Ford, Bodyform, Lidl and P&G. She works with Tailify's existing long term clients to build successful influencer growth programs that are creative and scalable
Didrik Svendsen is Co-Founder of Tailify and Forbes 30 under 30 in 2019. Didrik believes influence is the most powerful force in the world but also believes that it has a fatal flaw; it relies on faith instead of fact. He currently works across Tailify’s product and client teams to build solutions that help advance the science of influence. Having worked on over 3,000 influencer marketing programmes, his expertise lies in turning the force of influence into something that brands can quantify, harness and leverage.
The 'How Thinking Like a Behavioural Scientist Can Unlock 3x ROI Efficiency for Your Next Campaign' Workshop will show marketing leaders how the future of influence belongs to those who can codify behavioural science and in turn, allowing brands to achieve 3x better results.
The 45-minute session will consist of a presentation from our digital partner, Tailify, followed by an intimate and interactive discussion with the speakers and your peers.
In this Workshop, you'll takeaway:
• How to find the right influencers for your campaigns
• How to create the right messaging for those influencers
• How to think like a behavioural scientist to advance and scale your campaigns
• Legacy tech and a lack of digital skills are the top barriers to better digital experiences
• Finally, how to optimise by analysing your data through a psychology lens