Digital

DTC and eCommerce Masterclass

Join senior marketers from leading DTC & eCommerce brands for an interactive half-day conference designed to showcase the latest tools, tech and trends in digital marketing. Update your knowledge, get ahead of your competition, master digital!

When
Mar 3, 2020
Where View on Map
LONDON - Century Club, Shaftesbury Avenue
Time
8:30 am - 12:30 pm
Free for senior marketers from leading brands
Keynote Speaker
Magda Kolesinski
Profile

Experienced Senior Leader in Startups/Scaleups with a highly successful track record of working in eCommerce in the UK and internationally. Skilled in Strategy, Leadership, Marketing, Management, and Sales. Strong Senior Management Professional with experience in working with Private Equity investors as well as owner of managed businesses.

Past Attendees

Event Information

This event is not a traditional conference!

 

The DTC & eCommerce Masterclass will help marketing leaders develop cutting edge digital and eCommerce strategies to drive growth and new business opportunities as well as engage and retain existing customers.

 

During the first hour of the event, you will hear five case study filled presentations, that are capped at 10 minutes each to cut out the waffle.

 

The following two hours are dedicated to roundtable discussions, designed to enable marketing leaders from the most influential brands to share knowledge in a collaborative and interactive environment.

 

Once your mind is filled with new ideas, our brand keynote will deliver an insightful and inspirational case study presentation to close the event.

Show agenda

8:30am
Registration & Networking
Check in with the event manager and mingle with fellow attendees.
9:10am
How D2C Brands Are Reclaiming Customer Relationships With Owned Marketing
Mike Gartland - Klaviyo
9:20am
Leveraging Advanced Segmentation to Drive 1:1 Personalised Marketing
Oliver Stewart - Optimove
9:30am
How DTC Brands Can Benefit From Integration & Local Signals
Mike Fantis - DAC
9:40am
The Third-Party Cookie Crumbles - How D2C Brands Are Using Game Logic to Capture Qualified Leads
Guðfinnur Trónd - LeadFamly
9:50am
Stop Leaving Money on The Table - Time To Fix The Search Problem
Chris Baldwin - Zoovu
10:00am
Roundtable Discussions
Meet the digital experts face-to-face, chat with other senior marketers about the challenges that you and they are facing, and get answers for the questions that mean most to you and your brand.
12:15pm
Keynote Presentation - Oddbox story - How Customer Feedback Lead to Successful Brand Repositioning
Magdalena Kolesinski - Oddbox
12:30pm
Close
Wrap up on networking opportunities with like-minded senior marketing professionals across an array of industries.

With thanks to our experts

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DTC and eCommerce Masterclass
LONDON - Century Club
 -
Mar 3, 2020
Register now

Connecting experts and audiences

Feel Inspired

Deeper Learning

Audience sizes are limited to just 40 people, so you benefit from richer more fruitful conversations, and enjoy content that’s better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to roundtable discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager
“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“Masterclass offered a great opportunity to stay up to speed on current digital trends.”
Universal Studios, Sr. Manager, International Sales and Marketing
“A great format of speakers and roundtable conversations. Useful content and a good diverse group of attendees.”
Anthem Properties, Senior Marketing Manager
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing
“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead
“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager
“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager

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