Digital In-Person Event

DTC and eCommerce Masterclass

Hear from thought leaders, connect with senior marketers, and tackle your biggest challenges at our DTC & eCommerce Masterclass. With snappy expert presentations and intimate break-out rooms, this Masterclass is the perfect forum for you to discover the latest DTC & eCommerce tech, strategies, and solutions.


Nov 30, 2022
Where View on Map
LONDON - Home Grown Club, W1H 7BS
9:00 am - 12:30 pm
Created for an audience of senior marketing professionals from London and surrounding areas. Breakfast will be served from 8:30am BST and presentations will start at 9:00am.
Keynote Speaker
Frederica Watson
Head of Ecommerce Nip + Fab

Combining her passion for fashion & beauty with her love of eCommerce, Frederica has worked across both accessories and skincare, driving fast eCommerce growth through digital marketing, CRM and technology.

Past Attendees

How it Works

Our ethos is simple. We want you to be an active participant. That’s why we’ve developed a format designed to optimise interaction and engagement.


We start our DTC & eCommerce Masterclass with a series of 10 minute expert presentations before moving on to our expert-led roundtable discussions. Each roundtable lasts 20 minutes. When the time’s up, the expert at your table will move on and you’ll be joined by a brand new speaker.

These intimate 20 minute sessions are the perfect forum for you to ask questions and find solutions to your DTC & eCommerce challenges.


And if you already know what you’d like to discuss, just let us know. Our registration form gives you the chance to suggest core topics and help us shape the agenda. Click the button to register now.

Show agenda

8:30am - 9:00am
Registration & Networking
9:00am - 10:00am
Expert Presentations
5 Text Message Marketing Strategies to Spruce Up Your Christmas Campaigns
Leigh Marcum, Senior Enterprise Account Executive - Attentive Mobile
Creating Meaningful Customer Engagement To Boost Retention
Cisco Savill, Senior Customer Success Manager - Braze
From DTC to ‘DWC: Direct With Consumer
Jessica Chapplow, Managing Partner, Commerce - Reprise
10:00am - 12:15pm
Roundtable Discussions
12:15pm - 12:30pm
Keynote Presentation - Building Brand through Customer Experience
Frederica Watson, Head of Ecommerce Nip + Fab - Rodial

With thanks to our experts

Interested in becoming one of our experts?

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DTC and eCommerce Masterclass
LONDON - Home Grown Club
Nov 30, 2022
Register now


Masterclassing Connect

Find the perfect partner to tackle your digital marketing challenges with Masterclassing Connect - our fast and friction-free intermediary service.

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Connecting experts and audiences

Feel Inspired

Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Love the interactions and networking format which enables knowledge share and understanding more”
Thames Water, Head of HR
“Really fabulous format and fast paced”
Burberry, Director of Employee Engagement
“Great use of the morning! I learnt such a lot and I'm buzzing with ideas now to improve benefits in my company”
Debenhams, Head of HR
“Great use of the morning! I learnt such a lot and I'm buzzing with ideas now to improve benefits in my company”
Dixons Carphone, Senior HR Business Analyst
“Excellent line-up of speakers with complementary content. It brought me closer to technological development in this field.”
Lloyds Banking Group, Group Head of Benefits
“A very engaging format - where you're not just been spoken to. The discussion in the round tables give you a lot of food for thought”
Lenovo Technology, HR Director - UK and Ireland

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