Email Marketing: You are Measuring it Wrong! Workshop
Using standard email metrics as a measure of healthy email marketing is like weighing yourself as a measure of healthy lifestyle. Join this workshop to learn what role email plays in meeting consumer expectations and what value it delivers to your brand beyond opens and clicks. At the end of this session, you will be armed with practical email marketing improvement tactics that you will be able to start implementing immediately.
Like many other children of the Altavista and Tamagotchi generation, Ric is a digital native and finds the worlds of digital marketing and privacy fascinating. On a daily basis, Ric is responsible for making Mapp Cloud the platform that all of their 3000+ brands and agencies adore and helping them create value-based and insight-led relationships with consumers all over the world. Over the last 10 years, Ric has helped hundreds of brands to unlock the value of data in their customer engagement strategies. Currently, Ric is on a crusade to challenge marketers to fuel all their decisions with Insight rather than gut feel. After all, marketing based on averages creates average results!
The 'Email Marketing: You are Measuring it Wrong!' Workshop will show marketing leaders the role of email marketing and how to reach consumer expectations with some quick improvement tactics.
The 45-minute session will consist of a presentation from our digital partner, Mapp Digital, followed by an intimate and interactive discussion with the speakers and your peers.
From this session, you'll take away:
• Practical email marketing improvement tactics
• How email plays a role in meeting consumer expectations
• The value email brings beyond opens and clicks
With thanks to our experts
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