Email Marketing: You are Measuring it Wrong! Workshop

Using standard email metrics as a measure of healthy email marketing is like weighing yourself as a measure of healthy lifestyle. Join this workshop to learn what role email plays in meeting consumer expectations and what value it delivers to your brand beyond opens and clicks. At the end of this session, you will be armed with practical email marketing improvement tactics that you will be able to start implementing immediately.

Nov 18, 2020
Where View on Map
UK - Online Event
9:00 am - 9:45 am
Join us for this 45 minute workshop that is intended for senior B2C marketers in London and across the UK. The session will begin at 9:00am GMT.
Keynote Speaker
Ricardas Montvila
Senior Director, Global Strategy

Like many other children of the Altavista and Tamagotchi generation, Ric is a digital native and finds the worlds of digital marketing and privacy fascinating. On a daily basis, Ric is responsible for making Mapp Cloud the platform that all of their 3000+ brands and agencies adore and helping them create value-based and insight-led relationships with consumers all over the world. Over the last 10 years, Ric has helped hundreds of brands to unlock the value of data in their customer engagement strategies. Currently, Ric is on a crusade to challenge marketers to fuel all their decisions with Insight rather than gut feel. After all, marketing based on averages creates average results!

Past Attendees

Event Information

The 'Email Marketing: You are Measuring it Wrong!' Workshop will show marketing leaders the role of email marketing and how to reach consumer expectations with some quick improvement tactics.


The 45-minute session will consist of a presentation from our digital partner, Mapp Digital, followed by an intimate and interactive discussion with the speakers and your peers.


From this session, you'll take away:


• Practical email marketing improvement tactics

• How email plays a role in meeting consumer expectations

• The value email brings beyond opens and clicks

Show agenda

Check In & Welcome
Join Zoom meeting
Expert Presentations
Email Marketing: You are Measuring it Wrong!
Ricardas Montvila - Mapp Digital
Closing Remarks

With thanks to our experts

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Email Marketing: You are Measuring it Wrong! Workshop
UK - Online Event
Nov 18, 2020
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Deeper Learning

We keep our audience size to less than 50 participants to ensure intimate, fruitful conversations and content that's better tailored to your needs.

Sharper Focus

More than 60% of each event is dedicated to knowledge exchange discussions, where your questions and challenges can be addressed by experts.

Zero Waffle

Each expert’s presentation lasts no longer than 10 minutes, so you get to the good stuff faster, and learn what you need to quicker.

What our Attendees Say

“Great experts across wide variety of departments and expertise. Loved it”
Revlon, Global Brand Manager
“You guys bring the best in class to one space and allow for 'next big thing' ideas”
Swarovski, Senior Manager
“Half day well spent listening and talking about cutting edge trends in the industry.”
PepsiCo, Senior Marketing Manager
“Variety in content, excellent dynamic and great balance between presentations and roundtables.”
Diageo, Communications Manager
“This was a great opportunity to network and discuss work challenges and solutions with peers.”
COTY, Senior Manager, Influencer Marketing
“I have attended several events and find the content interesting and useful. Have also found great value in meeting other attendees.”
Visa, Director of Marketing
“Great local speakers and very useful information!”
Lululemon, Paid Search Marketing Lead
“Masterclass offered a great opportunity to stay up to speed on current digital trends.”
Universal Studios, Sr. Manager, International Sales and Marketing
“A great format of speakers and roundtable conversations. Useful content and a good diverse group of attendees.”
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