1. All · 
  2. Retail & FMCG ·
  3. Finance ·
  4. Travel ·
  5. Fashion & Luxury ·
  6. FTSE350 ·
  7. Brand ·
  8. Entertainment ·
  9. Agency ·
  10. Smart Cities & Regions

All Events

Attendees

Masterclasses are highly interactive, half-day conferences that combine rapid-fire presentations, in-depth roundtable discussions and a keynote from a leading brand marketer.
 
Each Masterclass brings together senior brand marketers and highlights the latest digital marketing trends, ranging from influencer marketing, paid social and AI to content marketing, data & analytics and app marketing.
 
The half-day Masterclasses are free to attend for senior brand marketers.
  1. RCS Messaging Masterclass

    26th Jun 2018 London

    Masterclassing, IMImobile and Vodafone team up to focus on leveraging Rich Communication Services to enable brands and marketers to utilise a new way of messaging and create truly interactive and conversational messaging experiences.

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  2. Data & Analytics Masterclass

    26th Jun 2018 London

    Intended for an audience of senior management from B2C brands, this event will explore how to get the most out of data and analytics with the latest tools and techniques.

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  3. Digital Marketing Masterclass

    10th Jul 2018 London
    Keynote Prabha Cheemalapati Brand Marketing Manager - Light & Free, Danone

    This multi-industry event will explore best practice and latest innovations in digital marketing for an intended audience of senior management from B2C brands.

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  4. Digital Retail & FMCG Masterclass

    18th Sep 2018 London

    This event will show senior management from B2C retail and FMCG brands how to master the digital channel in their business, sharing industry best practice and the latest innovations.

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  5. Mobile & App Marketing Masterclass

    18th Sep 2018 London

    This event will show senior management from B2C brands how to master mobile and app marketing channels in their business, sharing industry best practice and the latest innovations.

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  6. Digital Agency Masterclass

    2nd Oct 2018 London

    This event will show senior management from media planning and buying agencies how to master the digital channel in their business, sharing industry best practice and the latest innovations.

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  7. Digital Travel & Tourism Masterclass

    9th Oct 2018 London

    Intended for an audience of senior management from B2C travel and tourism brands, this event will explore the latest digital marketing tools and trends being seen in the industry.

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  8. Search Masterclass

    9th Oct 2018 London

    This event will show senior management from B2C brands how to master search in their business, sharing industry best practice and the latest innovations.

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  9. Digital Finance Masterclass

    16th Oct 2018 London

    This event will show senior management from finance brands how to master the digital channel in their business, sharing industry best practice and the latest innovations.

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  10. Digital Fashion & Luxury Masterclass

    6th Nov 2018 London

    Intended for an audience of senior management from B2C fashion and luxury brands, this event will explore the latest digital marketing tools and trends being seen in the industry.

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  11. Programmatic Masterclass

    6th Nov 2018 London

    This event will show senior management from B2C brands how to master programmatic in their business, sharing industry best practice and the latest innovations.

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  12. Video Masterclass

    13th Nov 2018 London

    Intended for an audience of senior management from B2C brands, this event will explore how to get the most out of video and effectively implement it into marketing strategies.

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  13. B2B Marketing Masterclass

    27th Nov 2018 London

    Specifically designed for an audience of senior management from B2B brands, this event will look at industry best practice and the latest tools and trends in digital marketing.

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  14. Content Marketing Masterclass

    27th Nov 2018 London

    Specifically designed for an audience of senior management from B2C brands, this event will address the latest innovations in content marketing.

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  15. Digital Publishing Masterclass

    To be scheduled London
    Keynote Sebastian Neylan Director, Online Marketing, Lonely Planet

    This event will show senior management from publishing brands how to master the digital channel in their business, sharing industry best practice and the latest innovations.

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  16. GDPR & Data Masterclass

    To be scheduled London

    This event will show senior management from B2C brands what needs to be done to stay on the right side of the law, and about some of the potential opportunities the new legislation will create.

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  17. Digital Sports, Automotive & Entertainment Masterclass

    To be scheduled London

    This event will show senior management from sport, automotive and entertainment brands how to master the digital channel in their business, sharing industry best practice and the latest innovations.

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  18. Digital Transformation Masterclass

    To be scheduled London

    This Masterclass will show senior management from B2C brands how to successfully implement a digital transformation strategy. It will explain how to re-engineer business processes with minimal impact on day-to-day activities, and how to evaluate new technologies for their relevance to your organisation.

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  19. Digital Brand Safety Masterclass

    To be scheduled London

    This event will show senior brand marketers how to choose partners that ensure digital brand safety in today's current climate of fake news, extremist publishers and unprecedented levels of online hate speech.

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  20. Virtual & Augmented Reality Masterclass

    To be scheduled London

    This event will show senior management from B2C brands how to utilise Virtual and Augmented Reality in their business, sharing industry best practice and the latest innovations.

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  21. Performance Marketing Masterclass

    To be scheduled London

    This topical event will show senior management from B2C brands how to make the most of latest trends and techniques in performance marketing.

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  22. Advanced Digital Marketing Masterclass

    To be scheduled London

    This session will show senior management from B2C brands how to take their marketing efforts to the next level, building on knowledge already gained from the Digital Marketing Masterclass.

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  23. User Experience Masterclass

    To be scheduled London

    This event will show senior management from B2C brands how to master user experience in their business, sharing industry best practice and the latest innovations.

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  24. Mobile Marketing Masterclass

    To be scheduled London

    This event will show senior management from B2C brands how to master the mobile channel in their business, sharing industry best practice and the latest innovations.

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  25. Mobile Travel & Tourism Masterclass

    To be scheduled London

    This event will show senior management from travel and tourism brands how to master the mobile channel in their business, sharing industry best practice and the latest innovations.

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  26. Digital Hotelier Masterclass

    To be scheduled London

    This event will show senior management from the hotel industry how to master digital in their business, sharing industry best practice and the latest innovations

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  27. Internet of Things Masterclass

    To be scheduled London

    At this event, senior management from B2C brands will learn how to harness the power of the Internet of Things in a way that will engage customers rather than annoying them.

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  28. Proximity Masterclass

    To be scheduled London

    This Masterclass will show senior management from B2C brands how to reach consumers with real-time messages that are contextually relevant, using location as a proxy for their interests.

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  29. Mobile Retail & FMCG Masterclass

    To be scheduled London

    This event will show senior management from retail and FMCG brands how to master the mobile channel in their business, sharing industry best practice and the latest innovations.

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  30. Digital Non-Profit Masterclass

    To be scheduled London

    The Digital Non-Profit Masterclass will show senior management from non-profit organisations how they can deploy the latest digital tools and techniques to generate new opportunities and retain loyal stakeholders across all touchpoints.

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  31. Ecommerce & Payments Masterclass

    To be scheduled London

    This event will help senior management from B2C brands make sense of the complex digital payments marketplace and outline what the payment space looks like moving forward, including legislative trends and other external factors that will impact the market.

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  32. Native Advertising Masterclass

    To be scheduled London

    The Native Advertising Masterclass will show senior management from B2C brands how to develop best in class native advertising campaigns and strategies.

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  33. eCommerce Masterclass

    To be scheduled London

    This event will show senior management from B2C brands how to master eCommerce in their business, sharing industry best practice and the latest innovations.

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  34. Digital Entertainment Masterclass

    To be scheduled London

    This event will show senior management from entertainment brands how to master the digital channel in their business, sharing industry best practice and the latest innovations.

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  35. Digital 350 Masterclass

    To be scheduled London

    This event will show senior management from FTSE 350 brands how to master the digital channel in their business, sharing industry best practice and the latest innovations.

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  36. Mobile Fashion & Luxury Masterclass

    To be scheduled London

    This event will show senior management in the fashion and luxury industries how to master the mobile channel in their business, sharing industry best practice and the latest innovations.

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  37. Digital PR & Communications Masterclass

    To be scheduled London

    This event will show the senior PR and communications teams from brands how to master the digital channel for communications and PR campaigns, sharing industry best practice and the latest innovations.

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  38. Wearables Masterclass

    To be scheduled London

    This event will show senior management from B2C brands how to master wearables in their business, sharing industry best practice and the latest innovations. Register for the morning event here.

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  39. Digital Gaming & Gambling Masterclass

    To be scheduled London

    This event will show senior management from gaming and gambling brands how to master the digital channel in their business, sharing industry best practice and the latest innovations.

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