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  7. Entertainment ·
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  9. HR

All Events

Attendees

Masterclasses are highly interactive, half-day conferences that combine rapid-fire presentations, in-depth roundtable discussions and a keynote from a leading brand marketer.
 
Each Masterclass brings together senior brand marketers and highlights the latest digital marketing trends, ranging from influencer marketing, paid social and AI to content marketing, data & analytics and app marketing.
 
The half-day Masterclasses are free to attend for senior brand marketers.
  1. Content Marketing Masterclass

    22nd May 2019 London
    Keynote Adrian Clifton Digital Content and SEO Manager, Towergate Insurance

    Specifically designed for an audience of senior management from B2C brands, this event will address the latest innovations in content marketing.

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  2. Digital Beauty Masterclass

    4th Jun 2019 London
    Keynote Diane Cheung Marketing Manager, CLARITY - The Soap Co.

    This event will show senior management and technical leads from beauty brands how to master the digital channel in their business, sharing industry best practice and the latest innovations.

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  3. Data & Analytics Masterclass

    4th Jun 2019 London
    Keynote Sarah Marshall Head of Audience Growth, Condé Nast International

    Intended for an audience of senior management from B2C brands, this event will explore how to get the most out of data and analytics with the latest tools and techniques.

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  4. Customer Engagement Masterclass

    18th Jun 2019 London
    Keynote Aileen Gilani Founder, Luxurystudent.com

    This event takes a deep dive into customer engagement, highlighting some of the techniques and platforms that successful brands are using to engage in the right way with savvy, often cynical and time-poor consumers.

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  5. HR Trends & Technology Masterclass

    18th Jun 2019 London

    This event will help senior HR managers from B2C brands to keep up to date with current HR technology trends, challenges and opportunities.

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  6. Digital Travel & Tourism Masterclass

    18th Jun 2019 London
    Keynote Anja Jordan Head of SEO, Culture Trip

    Intended for an audience of senior management from B2C travel and tourism brands, this event will explore the latest digital marketing tools and trends being seen in the industry.

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  7. Digital Retail & Fashion Masterclass

    9th Jul 2019 London
    Keynote Imogen Belfield Creative Director, Imogen Belfield

    This event will show senior management from the retail and fashion industry how to master the digital and social channel in their business, sharing industry best practice and the latest innovations.

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  8. Talent, Learning & Development Masterclass

    10th Sep 2019 London

    Aimed at senior HR professionals from B2C brands, this event will cover industry best practice for attracting, retaining and developing talent. It will showcase the latest trends and innovations in recruitment and talent management, as well as learning, development and coaching programmes.

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  9. Digital Marketing Masterclass

    17th Sep 2019 London

    This multi-industry event will explore best practice and latest innovations in digital marketing for an intended audience of senior management from B2C brands.

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  10. Digital Retail & FMCG Masterclass

    1st Oct 2019 London

    This event will show senior management from B2C retail and FMCG brands how to master the digital channel in their business, sharing industry best practice and the latest innovations.

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  11. Digital Finance Masterclass

    1st Oct 2019 London

    This event will show senior management from finance brands how to master the digital channel in their business, sharing industry best practice and the latest innovations.

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  12. Search Masterclass

    16th Oct 2019 London

    This event will show senior management from B2C brands how to master search in their business, sharing industry best practice and the latest innovations.

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  13. Health and Wellbeing Masterclass

    30th Oct 2019 London

    This event will show senior HR professionals from B2C brands how to master health and wellbeing in their business, sharing industry best practice and the latest innovations.

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  14. eCommerce Masterclass

    12th Nov 2019 London

    This event takes a deep dive into Ecommerce, highlighting some of the leading-edge techniques and platforms that successful brands are using to drive traffic to their digital properties at lower cost, and then increase conversion rates and revenues. At the event, you will hear from leading Ecommerce experts, and from a brand sharing its own Ecommerce story.

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  15. Artificial Intelligence Masterclass

    12th Nov 2019 London

    Nothing has been hyped quite as much as AI (Artificial Intelligence) over the past couple of years. But there’s a reason for the hype. Because when deployed intelligently, AI has the power to crunch data in volumes the human brain can only dream of, enabling brands to analyse their marketing activities across search, social, display and more to optimise the stuff that’s working and maximise their marketing spend.

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  16. Employee Engagement Masterclass

    20th Nov 2019 London

    This event will help senior HR managers from B2C brands master employee engagement strategies in their business, covering the latest technology, tools and innovations to create a highly engaged workforce.

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  17. Video Masterclass

    26th Nov 2019 London

    Intended for an audience of senior management from B2C brands, this event will explore how to get the most out of video and effectively implement it into marketing strategies.

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  18. Omni-Channel Retail Masterclass

    To be scheduled London
    Keynote Anouk De Lange Ecommerce & Marketing Director, National Lighting

    This event will show senior management from B2C brands how to master Omnichannel in their business, sharing industry best practise and latest innovations.

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  19. Employee Benefits Masterclass

    To be scheduled London

    Aimed at senior reward, compensation, benefits and HR professionals, this event will showcase best practice and innovations in employee benefits.

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  20. Digital Trends Masterclass

    To be scheduled London

    Created for an audience of senior management from B2C brands, this event will look at recent developments, key challenges, and evolving trends in digital marketing.

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  21. B2B Marketing Masterclass

    To be scheduled London
    Keynote Daniel O'Hara Head of Marketing- UK & Ireland , Refinitiv

    Specifically designed for an audience of senior management from B2B brands, this event will look at industry best practice and the latest tools and trends in digital marketing.

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  22. Digital Fashion & Luxury Masterclass

    To be scheduled London
    Keynote Frederica Watson E-Commerce Manager, DeMellier

    Intended for an audience of senior management from B2C fashion and luxury brands, this event will explore the latest digital marketing tools and trends being seen in the industry.

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  23. Digital Gaming & Gambling Masterclass

    To be scheduled London
    Keynote Gethin Evans Digital Marketing Director, Racing Post

    This event will show senior management from gaming and gambling brands how to master the digital channel in their business, sharing industry best practice and the latest innovations.

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  24. Digital Entertainment & Leisure Masterclass

    To be scheduled London

    This event will help senior managers from entertainment and leisure brands to master the digital channel in their business. At the event, you will hear from leading digital marketing experts working in your industry, and from an entertainment/leisure brand sharing its own digital story.

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  25. HR Masterclass

    To be scheduled London

    Created for an audience of senior HR professionals from B2C brands, this half day event will look at industry best practice and the latest tools and trends in HR.

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  26. Digital Automotive Masterclass

    To be scheduled London

    This event will help senior managers from automotive brands to master the digital channel in their business. At the event, you will hear from leading digital marketing experts working in your industry, and from an automotive brand sharing its own digital story.

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  27. How To Win Awards Event

    To be scheduled London
    Keynote Mark Beckwith Director of Contact Strategy & GDPR Consent Workstream , Financial Times

    Masterclassing presents How To Win Awards in a half-day interactive session where judges and past winners share what makes an award winning entry stand out.

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  28. Programmatic for Brands Masterclass

    To be scheduled London

    This event will show senior management from B2C brands how to master programmatic in their business, sharing industry best practice and the latest innovations.

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  29. Digital Agency Masterclass

    To be scheduled London

    This event will show senior management from media planning and buying agencies how to master the digital channel in their business, sharing industry best practice and the latest innovations.

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  30. Mobile & App Marketing Masterclass

    To be scheduled London

    This event will show senior management from B2C brands how to master mobile and app marketing channels in their business, sharing industry best practice and the latest innovations.

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  31. RCS Messaging Masterclass

    To be scheduled London

    Masterclassing, IMImobile and Vodafone team up to focus on leveraging Rich Communication Services to enable brands and marketers to utilise a new way of messaging and create truly interactive and conversational messaging experiences.

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  32. Digital Publishing Masterclass

    To be scheduled London

    This event will show senior management from publishing brands how to master the digital channel in their business, sharing industry best practice and the latest innovations.

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  33. GDPR & Data Masterclass

    To be scheduled London

    This event will show senior management from B2C brands what needs to be done to stay on the right side of the law, and about some of the potential opportunities the new legislation will create.

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  34. Digital Sports, Automotive & Entertainment Masterclass

    To be scheduled London

    This event will show senior management from sport, automotive and entertainment brands how to master the digital channel in their business, sharing industry best practice and the latest innovations.

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  35. Digital Transformation Masterclass

    To be scheduled London

    This Masterclass will show senior management from B2C brands how to successfully implement a digital transformation strategy. It will explain how to re-engineer business processes with minimal impact on day-to-day activities, and how to evaluate new technologies for their relevance to your organisation.

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  36. Digital Brand Safety Masterclass

    To be scheduled London

    This event will show senior brand marketers how to choose partners that ensure digital brand safety in today's current climate of fake news, extremist publishers and unprecedented levels of online hate speech.

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  37. Virtual & Augmented Reality Masterclass

    To be scheduled London

    This event will show senior management from B2C brands how to utilise Virtual and Augmented Reality in their business, sharing industry best practice and the latest innovations.

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  38. Performance Marketing Masterclass

    To be scheduled London

    This topical event will show senior management from B2C brands how to make the most of latest trends and techniques in performance marketing.

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  39. Advanced Digital Marketing Masterclass

    To be scheduled London

    This session will show senior management from B2C brands how to take their marketing efforts to the next level, building on knowledge already gained from the Digital Marketing Masterclass.

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  40. User Experience Masterclass

    To be scheduled London

    This event will show senior management from B2C brands how to master user experience in their business, sharing industry best practice and the latest innovations.

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  41. Mobile Marketing Masterclass

    To be scheduled London

    This event will show senior management from B2C brands how to master the mobile channel in their business, sharing industry best practice and the latest innovations.

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  42. Mobile Travel & Tourism Masterclass

    To be scheduled London

    This event will show senior management from travel and tourism brands how to master the mobile channel in their business, sharing industry best practice and the latest innovations.

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  43. Digital Hotelier Masterclass

    To be scheduled London

    This event will show senior management from the hotel industry how to master digital in their business, sharing industry best practice and the latest innovations

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  44. Internet of Things Masterclass

    To be scheduled London

    At this event, senior management from B2C brands will learn how to harness the power of the Internet of Things in a way that will engage customers rather than annoying them.

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  45. Proximity Masterclass

    To be scheduled London

    This Masterclass will show senior management from B2C brands how to reach consumers with real-time messages that are contextually relevant, using location as a proxy for their interests.

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  46. Mobile Retail & FMCG Masterclass

    To be scheduled London

    This event will show senior management from retail and FMCG brands how to master the mobile channel in their business, sharing industry best practice and the latest innovations.

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  47. Digital Non-Profit Masterclass

    To be scheduled London

    The Digital Non-Profit Masterclass will show senior management from non-profit organisations how they can deploy the latest digital tools and techniques to generate new opportunities and retain loyal stakeholders across all touchpoints.

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  48. Ecommerce & Payments Masterclass

    To be scheduled London

    This event will help senior management from B2C brands make sense of the complex digital payments marketplace and outline what the payment space looks like moving forward, including legislative trends and other external factors that will impact the market.

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  49. Native Advertising Masterclass

    To be scheduled London

    The Native Advertising Masterclass will show senior management from B2C brands how to develop best in class native advertising campaigns and strategies.

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  50. Digital Entertainment Masterclass

    To be scheduled London

    This event will show senior management from entertainment brands how to master the digital channel in their business, sharing industry best practice and the latest innovations.

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  51. Digital 350 Masterclass

    To be scheduled London

    This event will show senior management from FTSE 350 brands how to master the digital channel in their business, sharing industry best practice and the latest innovations.

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  52. Mobile Fashion & Luxury Masterclass

    To be scheduled London

    This event will show senior management in the fashion and luxury industries how to master the mobile channel in their business, sharing industry best practice and the latest innovations.

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  53. Digital PR & Communications Masterclass

    To be scheduled London

    This event will show the senior PR and communications teams from brands how to master the digital channel for communications and PR campaigns, sharing industry best practice and the latest innovations.

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  54. Wearables Masterclass

    To be scheduled London

    This event will show senior management from B2C brands how to master wearables in their business, sharing industry best practice and the latest innovations. Register for the morning event here.

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