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B2B Marketing Masterclass


Why should you attend

The B2B Marketing Masterclass trims the traditional conference model down into a highly efficient half-day event that optimises your time out of the office. Combining succinct presentations with in-depth discussions with leading digital experts, the format allows you to focus on the topics that matter most to you. Core themes range from search and social media strategies to data management, content marketing, mobile marketing and programmatic advertising.

Tickets to this Masterclass are free and available only to senior marketers from B2B brands.

Tue, 26th November 2019
Free to attend


  1. Dhiren Master

    Chief Marketing Officer

    Salary Finance

    Dhiren Master has held a number of CEO and Marketing Director positions in different industries globally: telecommunications, sporting goods, oil and gas, food retail, automotive services and worked in Brazil, Canada, USA, India, Sri Lanka and the UK. Prior to this he was Head of Global Strategy for BG Group which he joined after 8 years as a strategy consultant. He has also been the Chairman of a number of not for profit charities. He is an award-winning Marketing Director, has a patent pending on a new type of charcoal oven, and has written a book to help people 'to think about what they think'. He started life as Telecoms research engineer and has an Engineering degree from Cambridge and an MBA from INSEAD.

  2. Dimitar Iliev

    Key Account Manager

    Salary Finance

    Dimitar (Dimi) Iliev is a consultant-turned-marketeer with a data-driven approach to marketing and innovation. As a strategy consultant at McKinsey & Company, Dimi spent years helping large tech, telecom and healthcare organisations solve their toughest strategic sales and marketing challenges. He is well-versed in both B2C (Piktochart, Lazada) and, more recently, B2B (Box, Salary Finance) tech product marketing, in addition to having expertise in strategic brand management (he managed the MEA expansion of one of P&G's Billion Dollar Brands). Dimi holds a Bachelor's degree in Biomechanical Engineering from Stanford University and a Master's degree in Management from HEC Paris Business School. He is an avid globetrotter (holds 3 passports, speaks 5 languages, has lived in 12 cities and visited 100+ countries), so do test his quality travel advice capacity!


  1. 13:30 – 14:00

    Registration & Networking

  2. 14:00 – 15:00

    Expert presentations

  3. 15:00 – 17:15

    Roundtable discussions

  4. 17:15 – 17:30


  5. 17:30


Douglas Lusted

Ask the Expert

Douglas Lusted CEO Linkett Shopper Marketing

We asked

What are the three pillars of omni-channel marketing for retailers?

Read the response



Century Club
61-63 Shaftesbury Avenue


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The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?

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