Branded content is going through a period of exponential growth, as brands from every sector realise that advertising can only go so far, and that deeper, more engaging content can do so much more than advertising to build a relationship with your customers. As all major brands embrace the Content Marketing revolution, how do you create content that achieves cut-through? How do you measure its success? And how do you find the right partners to work with, who have proved their credentials, and can bring their vast experience to bear on your campaigns?
We’ll be exploring these issues and more at our Content Marketing Masterclass, with rapid-fire presentations, in-depth roundtable discussions and a keynote presentation from a leading brand marketer.
This half-day event is free to attend for B2C brand delegates who meet the seniority criteria.
Executive Producer; Development and StrategyGlobal Media and Entertainment
Susie is an Executive Producer of Branded Video Content with a key focus on Development and Strategy at Global Media and Entertainment. She is responsible for developing creative that engages and excites both the media brand and their commercial partners to ensure maximum reach and salience as well as being across the ever changing and of fast moving digital content landscape
61-63 Shaftesbury Avenue
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.