There’s no question that data has assumed a level of importance that seemed unthinkable a few years ago. Its rise to fame hangs on the fact that consumers are increasingly time-poor, marketing-savvy, and unwilling to tolerate poorly thought-out, poorly targeted advertising.
However, a different picture emerges when data is used intelligently to hit people with messages that are relevant to their current needs and mindset. It seems that the marketing-savvy consumer is prepared to share data with brands, if it enables those brands to make their messaging more relevant.
It’s easier said than done, of course. So how do you keep on top of data to drive a truly effective and engaging CRM programme? If you’re in a large organisation working with legacy systems, how do you bring them up to the standards demanded by today’s consumers? And with the new GDPR regulations, what systems and processes do you need to put in place to ensure compliance?
We’ll be exploring all these issues and more at our Data & Analytics Masterclass through rapid-fire presentations, in-depth roundtable discussions and a keynote presentation from a leading brand marketer.
This half-day event is free to attend for B2C brand delegates who meet the seniority criteria.
61-63 Shaftesbury Avenue
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.