The Data & Analytics Masterclass will explain how to harness the power of big data to arrive at a granular, 360-degree view of the customer, so that you can target and reward your most loyal customers, and know which ones to stop chasing.
The Masterclass will explore how data can be used to inform every part of the customer journey, so that your communications are more relevant and, hence, more effective. It will also look at how organisations can adapt to the multi-channel, cross-device world the modern consumer lives in, recognizing the same customer across different channels to and creating the appropriate marketing content for each channel.
At the free to attend, half-day event, delegates will hear from data and analytics experts during brief initial presentations, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its own digital marketing journey.
Associate Director, Global MarketingMerck
470 Seven Events
470 7th Avenue, Floor 4
New York, NY 10018, USA
Registration is now open for the Data & Analytics Masterclass in New York on November 13th, 2019.
Poppin registered to attend the Data & Analytics Masterclass in New York on November 13th, 2019.
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.