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Data & Analytics Masterclass

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Attendees

Why should you attend

The Data & Analytics Masterclass in Toronto will explain how to harness the power of big data to arrive at a granular, 360-degree view of the customer, so that you can target and reward your most loyal customers, and know which ones to stop chasing.

The Masterclass will explore how data can be used to inform every part of the customer journey, so that your communications are more relevant and, hence, more effective. It will also look at how organisations can adapt to the multi-channel, cross-device world the modern consumer lives in, recognizing the same customer across different channels to and creating the appropriate marketing content for each channel.

At the free to attend, half-day event, delegates will hear from data and analytics experts during brief initial presentations, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading brand will give a keynote about its own digital marketing journey.

Tue, 4th June 2019
13:30
Toronto
Free to attend

Speakers

  1. Kathryn Lattuca

    Director, Emerging Experiences & Data analytics

    RBC

    Kathryn is the Director of Emerging Experiences & Analytics at RBC in support of Personal and Commercial banking technology and distribution strategy. With over 10 years in Financial in various strategic, technology and digital engagement roles, including in Learning & Development, communications and digital workspace, she brings a research and analysis background to designing the P&CB social media and digital platforms engagement model.

Agenda

  1. 13:30 – 14:00

    Registration & Networking

  2. 14:00 – 15:00

    Expert presentations

  3. 15:00 – 17:15

    Roundtable discussions

  4. 17:15 – 17:30

    Keynote

  5. 17:30

    Close

Jim Tobin

Ask the Expert

Jim Tobin President Carusele

We asked

Top 5 Influencer Marketing Trends for Brands in 2019

Read the response

Venue

Address

The Spoke Club

600 King St W

Toronto, ON M5V 1M3

Map

Latest News

  1. 15:04 - 23rd Apr 2019

    Sun Life Financials is registered to attend the Data & Analytics Masterclass in Toronto on June 4th, 2019.

  2. 15:10 - 23rd Apr 2019

    Canadian Tire is registered to attend the Data & Analytics Masterclass in Toronto on June 4th, 2019.

  3. 15:10 - 23rd Apr 2019

    Revlon Canada is registered to attend the Data & Analytics Masterclass in Toronto on June 4th, 2019.

Roundtables

The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?

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