The Digital Fashion & Luxury Masterclass will show senior management from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from search and social media strategies to data management, content marketing, mobile marketing and programmatic advertising.
At the free to attend, half-day event, delegates will hear from digital experts during brief initial presentations, before moving to a more in-depth consultation during the round-table discussions. In addition, a leading luxury brand will give a keynote about its digital journey.
As E-Commerce Manager at British luxury handbag brand DeMellier, Frederica works across a diverse range of areas including website management, customer strategy and digital marketing. All this allowing her to combine her deep love of fashion with her passion for E-Commerce.
Head Of EcommerceThe Conran Shop
Rachel joined The Conran Shop 2 years ago to head up their fast-growing ecommerce business. With ten years of experience in retail, both with an agency and in-house, she has worked with many luxury fashion and interiors brands on their digital growth and development.
61-63 Shaftesbury Avenue
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.