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Digital Marketing Masterclass

Attendees

Why should you attend

The Digital Marketing Masterclass in Atlanta is a highly efficient, half-day conference designed to help you understand and implement the latest in digital.

This interactive event combines rapid-fire presentations with in-depth roundtable discussions and a keynote from a leading brand marketer.

With more than 60% of the agenda dedicated to roundtable discussions, you can ask the questions that matter to you.

Core topics range from influencer marketing, paid social, and AI to content marketing, data and analytics, code-free digital experience, and more.

Tickets to this Masterclass are free and available only to senior brand marketers.

Wed, 23rd January 2019
08:30
Atlanta
Free to attend
Register

Speakers

  1. Jason McClain

    Director of Marketing

    RefrigiWear

    Jason McClain is the Director of Marketing at RefrigiWear, a 65 year-old company that provides warm and durable apparel to workers that face tough working conditions — from minus-30-degree frozen warehouses to frigid construction sites.

    Jason oversees all branding, integrated marketing and market research at the company. He also leads the development of the company’s direct-to-customer ecommerce business, which only became a focus for the company in the last few years. Tasked with building this business, Jason was asked to join the company to ensure that sound business and marketing strategies led the new efforts and helped the company make smart choices for digital marketing.

    Previous to RefrigiWear, Jason led marketing teams for two international companies, TOTO and Hansgrohe, respectively, as well as for Datastream, an enterprise software company. He led US brand launches and management for the international companies—two of the world’s largest in the kitchen and bath industry—and has driven success using the full range of traditional and digital marketing tactics. He is an expert in marrying data analytics with integrated marketing operations to help achieve some of the ultimate goals of any organization: profit, growth and increased market share.

Agenda

  1. 08:30 – 09:00

    Registration & Networking

  2. 09:00 – 10:00

    Expert presentations

  3. 10:00 – 12:15

    Roundtable discussions

  4. 12:15 – 12:30

    Keynote

  5. 12:30

    Close

Matthew Sweeney

Ask the Expert

Matthew Sweeney SVP Customer Engagement Xaxis

We asked

All marketers want an advantage, so where do you find the advantage amidst all the clutter?

Read the response

Venue

Address

Commerce Club

191 Peachtree St. NE

Atlanta, GA 30303

Map

Latest News

  1. 21:27 - 17th Dec 2018

    Coca-Cola is registered to attend the Digital Marketing Masterclass in Atlanta on January 23rd, 2019.

  2. 21:27 - 17th Dec 2018

    SunTrust is registered to attend the Digital Marketing Masterclass in Atlanta on January 23rd, 2019.

  3. 21:26 - 2nd Jan 2019

    Verizon is registered to attend the Digital Marketing Masterclass in Atlanta on January 23rd, 2019.

Roundtables

The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?