The Digital Marketing Masterclass in Atlanta is a highly efficient, half-day conference designed to help you understand and implement the latest in digital.
This interactive event combines rapid-fire presentations with in-depth roundtable discussions and a keynote from a leading brand marketer.
With more than 60% of the agenda dedicated to roundtable discussions, you can ask the questions that matter to you.
Core topics range from influencer marketing, paid social, and AI to content marketing, data and analytics, code-free digital experience, and more.
Tickets to this Masterclass are free and available only to senior brand marketers.
Director of MarketingRefrigiWear
Jason McClain is the Director of Marketing at RefrigiWear, a 65 year-old company that provides warm and durable apparel to workers that face tough working conditions — from minus-30-degree frozen warehouses to frigid construction sites.
Jason oversees all branding, integrated marketing and market research at the company. He also leads the development of the company’s direct-to-customer ecommerce business, which only became a focus for the company in the last few years. Tasked with building this business, Jason was asked to join the company to ensure that sound business and marketing strategies led the new efforts and helped the company make smart choices for digital marketing.
Previous to RefrigiWear, Jason led marketing teams for two international companies, TOTO and Hansgrohe, respectively, as well as for Datastream, an enterprise software company. He led US brand launches and management for the international companies—two of the world’s largest in the kitchen and bath industry—and has driven success using the full range of traditional and digital marketing tactics. He is an expert in marrying data analytics with integrated marketing operations to help achieve some of the ultimate goals of any organization: profit, growth and increased market share.
191 Peachtree St. NE
Atlanta, GA 30303
Coca-Cola is registered to attend the Digital Marketing Masterclass in Atlanta on January 23rd, 2019.
SunTrust is registered to attend the Digital Marketing Masterclass in Atlanta on January 23rd, 2019.
Verizon is registered to attend the Digital Marketing Masterclass in Atlanta on January 23rd, 2019.
The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.