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Digital Marketing Masterclass


Why should you attend

The Digital Marketing Masterclass in Boston is a highly efficient, half-day conference designed to help you understand and implement the latest in digital.

This interactive event combines rapid-fire presentations with in-depth roundtable discussions and a keynote from a leading brand marketer.

With more than 60% of the agenda dedicated to roundtable discussions, you can ask the questions that matter to you.

Core topics range from influencer marketing, paid social, and AI to content marketing, data and analytics, and more.

Tickets to this Masterclass are free and available only to senior brand marketers.

Thu, 6th June 2019
Free to attend


  1. Kerry Gallagher

    VP, Head of Editorial Experience

    Citizens Bank

    Kerry is a digital marketing strategy leader driven to create the best in class user content and experiences, with 10+ years of developing and executing comprehensive digital and social marketing strategies and leading cross-functional project teams across industries like financial services, insurance, nonprofit, and marketing agency.

    For the past five years, Kerry has focused on social media and editorial content marketing at Citizens Bank, leading the social media team for a few years and helping to shape the overall team strategy. In her current role as VP, Head of Editorial Content Experience at Citizens Bank, Kerry sets the vision for how users discover, consume, and interact with our editorial content online.

  2. Kristin Ferguson

    VP, Social Media and Editorial Strategist

    Citizens Bank

    Kristin has spent the last 10 years in various social media and content roles in the financial services industry. Kristin currently works on social media and editorial content strategy, partnering with teams across the organization to bring marketing campaigns to life. She is primarily focused on educational initiatives reaching the small business owner, college student, and millennial audiences.

    Kristin is passionate about helping to drive organizational change and challenging partners to think differently with a customer first mindset.


  1. 08:30 – 09:00

    Registration & Networking

  2. 09:00 – 10:00

    Expert presentations

  3. 10:00 – 12:15

    Roundtable discussions

  4. 12:15 – 12:30


  5. 12:30


Trey Sheneman

Ask the Expert

Trey Sheneman Vice President of Marketing Blueprint

We asked

How Can Brands Win The Most Challenging Stage of The Funnel: Attraction?

Read the response



Boston College Club
100 Federal Street, 36th Floor
Boston, MA 02210, USA


Latest News

  1. 12:36 - 8th May 2019

    John Hancock Financial is registered to attend the Digital Marketing Masterclass in Boston on June 6th, 2019.

  2. 12:35 - 8th May 2019

    Putnam Investments is registered to attend the Digital Marketing Masterclass in Boston on June 6th, 2019.

  3. 12:33 - 8th May 2019

    International Tennis Hall of Fame is registered to attend the Digital Marketing Masterclass in Boston on June 6th, 2019.


The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?

Alternative events

  1. Paid Social & Influencer Masterclass

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