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Digital Marketing Masterclass


Why should you attend

The Digital Marketing Masterclass in Chicago is a highly efficient, half-day conference designed to help you understand and implement the latest in digital.

This interactive event combines rapid-fire presentations with in-depth roundtable discussions and a keynote from a leading brand marketer.

With more than 60% of the agenda dedicated to roundtable discussions, you can ask the questions that matter to you.

Core topics range from influencer marketing, paid social, and AI to content marketing, data and analytics, and more.

Tickets to this Masterclass are free and available only to senior brand marketers.

Wed, 13th March 2019
Free to attend


  1. Alex Kerr

    Head of Marketing Strategy, Growth Hacking, Brand, and Intelligence

    Shop Your Way

    Alex Kerr moved to Chicago from Washington DC, where he helped build both a marketing strategy and a business intelligence department at Monumental Sports & Entertainment. He received his MBA from Duke University’s, The Fuqua School of Business, where he discovered the importance of effectively building teams and operational efficiencies. Passionate about blending strong quantitative practices with cutting edge marketing practices, Alex joined Shop Your Way with the task of building a Marketing Strategy team to lead marketing strategy efforts. His role as Head of Marketing Strategy oversees three major divisions – Marketing Strategy (product, partner, and program strategy), Growth Marketing (social, local activations, influencer & networks, digital communities, behavioral science/gamification), and Business Intelligence (strategy & research, data analytics & reporting).

    In addition to blending quantitative efficiencies and marketing practices, Alex is an adjunct professor at Georgetown University in DC, and locally at Northwestern University’s School of Professional Studies. Originally from Chicago, Alex was excited to bring his talents to a fast paced and forward-thinking environment, making a recent move back towards his hometown a natural fit.


  1. 8:30 – 9:00

    Registration & Networking

  2. 9:00 – 10:00

    Expert presentations

  3. 10:00 – 11:00

    Roundtable discussions

  4. 11:00 – 11:30


  5. 11:30 – 12:15

    Roundtable discussions

  6. 12:15 – 12:30


  7. 12:30


Matthew Sweeney

Ask the Expert

Matthew Sweeney SVP Customer Engagement Xaxis

We asked

All marketers want an advantage, so where do you find the advantage amidst all the clutter?

Read the response



Low Res Studio
1821 W Hubbard St #203, 
Chicago, IL 60622


Latest News

  1. 15:26 - 3rd Jan 2019

    Initiative is registered to attend the Digital Agency Masterclass in Chicago on March 13th, 2019.

  2. 15:25 - 3rd Jan 2019

    Leo Burnett is registered to attend the Digital Agency Masterclass in Chicago on March 13th, 2019.

  3. 15:25 - 3rd Jan 2019

    RPM Advertising is registered to attend the Digital Agency Masterclass in Chicago on March 13th, 2019.


The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?

Alternative events

  1. Paid Social & Influencer Masterclass

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