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Digital Marketing Masterclass


Why should you attend

The Digital Marketing Masterclass in Dallas is a highly efficient, half-day conference designed to help you understand and implement the latest in digital.

This interactive event combines rapid-fire presentations with in-depth roundtable discussions and a keynote from a leading brand marketer.

With more than 60% of the agenda dedicated to roundtable discussions, you can ask the questions that matter to you.

Core topics range from influencer marketing, paid social, and AI to content marketing, data and analytics, and more.

Tickets to this Masterclass are free and available only to senior brand marketers.

Thu, 10th October 2019
Free to attend


  1. Jorge Almeida

    Senior Digital Marketing Manager

    Avocados From Mexico

    While attending St. Edward’s University in Austin, Texas, Jorge Almeida began his marketing career at the Hispanic advertising agency, LatinWorks, as an account manager on brands such as Bud Light, Burger King and Mars/Wrigley. From there, he was recruited to Richards/Lerma in Dallas to work on the agency’s biggest client, The Home Depot.

    After 5 years at Richards/Lerma and collaborating on accounts such as Advance Auto Parts, Ram Trucks and New Business, he switched gears and found himself at the regional office for the largest beer company in the world, Anheuser-Busch. Jorge was one of the first regional brand managers to work on local campaigns for Bud Light while also providing brand management for Budweiser, Michelob Ultra and Chelada. He also oversaw the launching of two new Mexican imports into the Texas market, Montejo and Estrella Jalisco, and consistently received internal accolades for the SXSW special packaging campaign for Bud Light.

    After completing 3 years in this role, Jorge was promoted to Sr. Brand Manager (National) to lead digital and social for the flagship brand, Budweiser, out of the NYC corporate headquarters. In that role, Jorge accomplished multiple campaign launches and received coveted Sports CLIO’s and Creative Excellence awards, before deciding to move back to Texas and join the growing Avocados From Mexico digital team where he currently leads all social media and content for the brand and oversees campaigns such as Super Bowl and Cinco de Mayo.

    Jorge is an avid marathon runner, keynote speaker and was recently recognized in Rise Magazine’s 2019 Edition of “Who’s Who in Digital Marketing”.

    Social handles TW: jorgea108 and IG: Mynameisjorgeandiliketorun

  2. Travis Dillon

    VP of Marketing

    Texas Rangers


  1. 08:30 – 09:00

    Registration & Networking

  2. 09:00 – 10:00

    Expert presentations

  3. 10:00 – 12:15

    Roundtable discussions

  4. 12:15 – 12:30


  5. 12:30


Pete LaFond

Ask the Expert

Pete LaFond Vice President of Marketing TruSignal

We asked

Are Marketers Masochists? Why Do We Put Up with this Waste in Campaigns?

Read the response



The City Club Dallas
901 Main Street
6900 Bank of America Plaza
Dallas, Texas 75202


Latest News

  1. 14:20 - 12th Sep 2019

    Dallas Cowboys registered to attend the Digital Marketing Masterclass in Dallas on October 10, 2019.

  2. 14:20 - 12th Sep 2019

    Signet Jewelers registered to attend the Digital Marketing Masterclass in Dallas on October 10, 2019.

  3. 14:20 - 12th Sep 2019

    TGI Fridays registered to attend the Digital Marketing Masterclass in Dallas on October 10, 2019.


The roundtables are an opportunity to get in-depth consultations from each of the expert speakers, asking the questions that matter to your company.

What are Masterclasses?